Search Analyst, SEO & SEM Job at 24 Seven Talent in Chicago

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Our client, a leader in the financial services space, is looking to bring on a Search Analyst with hands-on experience in SEO & SEM, starting immediately. The role will be 40 hours a week, 8 months in duration, and remote.

We are continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Search Analyst with both SEO and SEM experience to support a newly structured total search team.

Essential Duties And Responsibilities

Assist paid search campaign planning, strategy, forecast, building, execution, optimization and reporting

Manage pacing, develop weekly campaign performance insights and identify optimization opportunities

Responsible for keyword research / analysis, copy development, bid strategy and budget allocation

Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance

Collaborate with analytics on measurement, tagging and reporting and display / social team for cross channel collaboration

Work with senior Search Manager and analytics partners on monthly and quarterly organic search traffic reports (planning, collaborating, creating)

Perform day-to-day on-page content optimizations, including writing meta titles and descriptions for new landing pages

Support strategic SEO initiatives such as identifying keyword opportunities / gaps and SERP changes that impact CTR and manage keyword portfolio set up on SEO tools

Assist new content initiatives and provide SEO insights from performance data

Collaborate with SEO technical person on web implementation

Stay up to day with SEM / SEO industry trends / news, Google algorithm updates, new Google ad format, and competitor practices

Assist SEO / SEM Integration : Identify overlap opportunities, share keyword insights, and coordinate messaging

Provide ad-hoc SEO / SEO competitor insights as it relates to search and on-page content

Leverage internal automation and AI tool to identify trends and deepen insights to support program growth and efficiency

Required Skills

Bachelor’s Degree or in lieu of degree, high school diploma / GED and 4+ Years Marketing Experience

3+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting

3+ years of hands-on experience managing SEO and content optimization; knowledge in HTML and elements that impacts SEO

Proficiency in using SEO tools such as SEMRush, seoClarity / BrightEdge / Conductor, or similar for keyword rank tracking, keyword research, content ideas, and competitor reviews

Proficiency in using paid platforms such as Google Ads, Bing Ads, Search Ads 360 (preferred third party tool)

Experience with web analytics such as Google Analytics, Adobe Analytics, Google Search Console is preferred

Ability to translate complex SEO / SEM data and recommendations into clear actionable insights for non-technical stakeholders; proficient in excel and PPT

Has a general understanding of the impact of AI on search

Desired Characteristics

Strong project management and communication skills; detail-oriented and organized

Proven team player, nimble and flexible, able to consistently meet deadlines in a fast-paced environment

Excel at fast-paced working environment that requires pivots of day to day priorities

Creative and resourceful; proven ability to problem solve and look for new ideas

Self-motivated and consistent in quality of work delivered

Agency experience in financial category is a plus

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