Sr. Manager, Growth Marketing

Sr. Manager, Growth Marketing

ColourPop is seeking a strategic, results-driven Sr. Manager, Growth Marketing to lead our performance marketing initiatives and spearhead our customer acquisition strategy. In this high-impact leadership role, you'll own all acquisition marketing programsincluding paid social, search, affiliates, and emerging platforms. You'll be responsible for driving efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization. As the lead, you'll play a pivotal role in shaping our marketing strategies, optimizing large-scale budgets, and collaborating cross-functionally to achieve business goals. This position reports to the VP of Digital & Ecommerce and is ideal for someone with extensive experience in scaling Paid Social and Search channels for eCommerce brands.

What You Will Be Doing :

• Develop and Own Strategy : Execute comprehensive Paid Social and Search strategies that drives customer acquisition, maximizes ROAS, and supports overall business objectives.
• Lead High-Performing Partners : Manage, guide, and direct a team of agency partners fostering collaboration.
• Own and evolve the paid social strategy across Meta, TikTok, Snapchat, etc. and other relevant platforms to scale revenue.
• Fully own and scale TikTok and TikTok shop performance and able to drive the channel in house without agency support.
• Budget Ownership : Manage and optimize large-scale marketing budgets to ensure efficient spend allocation, balancing short-term performance with long-term growth.
• Collaborate Cross-Functionally : Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
• Creative Oversight : Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences.
• Performance Analysis : Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts.
• Explore New Opportunities : Identify emerging platforms and opportunities to expand customer acquisition efforts.
• Drive Innovation : Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.

What Will Make You Stand Out :

ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The salary range for this position is $120k - $135k DOE + annual bonus.