Marketing and Communications Specialist

Job Description

Job Description

POSITION SUMMARY

The role of the Marketing and Communications Coordinator is to be responsible for Tallahassee Orthopedic Clinic’s communications and marketing initiatives. The coordinator is responsible for professional communication with internal and external audiences including staff, patients, prospective patients and partner organizations. The coordinator assists with various project work, as well as administrative duties.

ESSENTIAL FUNCTIONS

• Serve as brand ambassador to ensure the TOC messaging and visual brand identity are consistent throughout all materials.
• Prepare communication materials for TOC staff, patients and external audiences.
• Assist with intranet and web site design and updates.
• Proofread, write and edit varied communications : e.g., scripts, signage, brochures, business letters, etc.
• Clip and track media presence for TOC and its competitors.
• Enhance TOC’s digital presence through development of social media and website content.
• Prepare and design signs, billboards, digital ads, social media content, as well as apparel and promotional items.
• Support community relations initiatives including speaking engagements and sponsorships.
• Monitor sponsorship and donation requests, tracking and calendaring previous year and future commitments.
• Track various internal access, customer service and education benchmarks.
• Measure success of external marketing strategies and tactics.
• Assist marketing team in developing and implementing a communications strategy designed to further company objectives.
• Assist in the coordination of various events, parties and meetings.
• Perform other responsibilities associated with this position as deemed appropriate.

GENERAL COMPENTENCIES DESIRED

PHYSICAL DEMANDS

Requires sitting and standing for long periods of time, some bending, stopping, and stretching. Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, scanner, telephone, calculator and other office equipment. Requires normal range of hearing and eyesight to record, prepare and communicate appropriate reports. Requires the ability to work under stressful conditions to meet deadlines.

CREDENTIALS DESIRED

Bachelor's degree in Marketing, Communications, or a related field. 2+ years of experience in a marketing coordinator or similar role preferred.