Publishing Manager, Off-Platform Programming Strategy

divh2Publishing Manager, Off-Platform Programming Strategy / h2pLos Angeles, California, United States of America / ppNetflix is one of the worlds leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. / ppThe Netflix Publishing team (Tudum.com, Tudum Magazine, Netflix Podcasts) is seeking a strategic and relentlessly curious Manager to co-own the execution of Netflix Publishings expansion into a truly off-platform world. This role is equal parts platform programmer, strategic partner, and innovative experimenter. / ppYoull partner closely with the Netflix UCAN social team to program our core owned channels (TikTok, Threads, Instagram, X) while simultaneously executing our expansion strategy onto new surfaces (e.g., Substack, Apple News, Apple Maps Guides, and beyond). You will be our teams expert on whats next, constantly testing new tools and platforms to amplify our storytelling and drive measurable conversions, audience growth and engagement to Tudum.com. / ppYoull work in lockstep with the Manager, Publishing Social, to co-program content across the wider Netflix platform ecosystem and help bring Publishing connective tissue to our experimental efforts on new-to-us platforms like Reddit, Discord, and LinkedIn. You will also co-own the critical relationship with our social creative agency, guiding them to produce best-in-class work. / ph3Responsibilities : / h3ulliDevelop and execute daily, weekly, and monthly content programming strategies for Publishings core owned channels in close collaboration with Manager, Publishing Social and Specialist, Off-Platform Prestige (TikTok, Threads, Instagram, X), ensuring alignment with editorial priorities, company priorities, brand voice and specific audience segments. / liliLead the tactical rollout onto new owned platforms (Substack, Apple News, etc.), tailoring content, cadence, and voice for each unique environment. / liliManage day-to-day workflow and content optimization on new platforms such as Apple News. / liliActively research, test, and scale new off-platform tools, technologies, and partnerships designed to amplify our storytelling and drive user conversion to Tudum.com. / liliPartner with Manager, Publishing Social as a co-creative and operational lead for our social creative agency, managing briefs, feedback, budget, and performance to ensure best-in-class creative output. / liliPartner with the Manager, Publishing Social, to co-program and syndicate Publishing content across the scaled Netflix ecosystem (Facebook, Instagram, Threads, X, and priority title-specific handles). / liliCollaborate with Manager, Publishing Social on experimental test-and-learn agenda on emerging or new-to-us platforms (e.g., LinkedIn, Reddit, Roblox, Discord, Pinterest) to identify and scale new growth opportunities. / liliCollaborate daily with Publishing Editorial, Creative Studios, and Discovery teams to ideate and produce platform-specific content that intercepts fans at the perfect moment in their viewing journey. / liliWork cross-functionally with Publishing Editorial, Creative Studios, and Discovery to ensure our storytelling is platform-specific, timely, and reaches the right audience at the right moment. / liliAnalyze and report on platform performance, using data to inform content strategy, optimize for engagement and conversion and share key learnings with cross-functional stakeholders. / li / ulh3What Were Looking For (The Ideal Candidate) : / h3ullistrongExperience : / strong 7+ years in social media management, audience development, or digital partnerships, preferably within a major media, publishing, or entertainment brand. / lilistrongA Beyond the Feed Mindset : / strong You have demonstrable experience writing strategy for and creating best-in-class formats beyond traditional, algorithmically-led social platforms and are comfortable testing new initiatives in new spaces. / lilistrongConversion-Driven : / strong You have a proven track record of using content to drive a specific business goal (e.g., site traffic, subscriptions, user acquisition). You think in terms of funnels and fan journeys, not just likes and shares. / lilistrongAgency Partner Management : / strong You have direct experience managing relationships with external partners, particularly creative agencies. You know how to write a great brief and give clear, constructive feedback to get the best work. / lilistrongNatural Collaborator : / strong You can seamlessly navigate a complex organization, build consensus, and work fluidly across multiple teams (editorial, creative, social, data). / lilistrongExperimental Analytical : / strong You have an A / B testing mindset. Youre obsessed with data, understand how to spot patterns within dashboards and data sets and are happy translating your findings into clear, accurate takeaways that help your colleagues make directional decisions. You use data to consistently optimize performance. Youre not afraid to fail fast and learn. / lilistrongDigitally Fluent : / strong You are deeply passionate about the current digital landscape and are the first person to explore new apps, tools, and platforms. / lilistrongObsessive About Details : / strong When it comes to making sure that every launch date, spelling and publish time is 100% correct and factual, youre as Type-A as they come. / lilistrongExceptional project management, communication, and presentation skills / strong. / li / ulpOur compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $300,000. / ppInclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation / adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. / ppWe are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. / p / div