Lead - Digital Customer Growth-B2C

Lead - Digital Customer Growth

Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth.

Key Roles and Responsibilities :

• Understand B2C / consumer digital strategy and CMS management to identify dependencies and business needs that drive roadmaps and prioritization.
• Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment.
• Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases.
• Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts.
• Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives.
• Customer Journey and Experience Management : Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times. Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.
• Technology and Optimization : Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning. Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward. Focus on key trends and growth drivers such as personalization and scalable AI use cases. Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
• Site Innovation : Drive rapid prototyping for website and microsite experiences; research industry best practices and competitive benchmarks, translate insights into concept briefs and low- / high-fidelity prototypes, and partner with design, product, and engineering to validate through user testing and analytics, iterate, and launch creative solutions that increase engagement, conversion, and measurable platform results.

Supervisor : No Education / Experience : Bachelor's degree (BS / BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead - Digital Customer Growth earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.