Manager, Influencer & UGC Creators

About Us

Ashley is America's largest furniture manufacturer and a global retail leader. We’ve been committed to delivering beautiful, quality home furnishings at an accessible price point for over 75 years. Now, we're evolving our brand to meet the changing lifestyles of today's consumers. This is an exciting time to join the team and make a real impact. You'll be part of a transformation, working with passionate professionals who are reshaping an industry and creating meaningful connections between our products and the lives they enhance.

Position Summary

The Manager of Influencer & UGC Creators leads the development and execution of Ashley's influencer partnerships and comprehensive UGC strategy, managing influencer relationships, organic customer-generated content campaigns, and a network of dedicated UGC creators. This role focuses on creating scalable content programs through both influencer collaborations and UGC initiatives that drive authentic brand advocacy, social amplification, and community engagement while maintaining cost-effective content production that supports Ashley's broader marketing initiatives and cultural relevance goals.

Why This Role Matters

Influencer partnerships and user-generated content serve as critical bridges between Ashley's brand messaging and authentic voices, providing social proof and genuine testimonials that resonate with consumers. As Ashley transforms its brand presence, influencer collaborations and UGC programs create scalable, cost-effective content that feels organic and trustworthy while building genuine community connections. This role ensures Ashley harnesses the power of influencer partnerships, customer advocacy, and creator networks to drive sustained brand engagement and conversion.

Key Responsibilities

Influencer Partnership Management

• Manage mid-tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships.
• Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met.
• Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking.
• Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long-term collaboration opportunities.
• Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members.
• Track influencer campaign performance and provide insights for optimization and strategic planning.

UGC Strategy & Campaign Development

UGC Creator Network Management

Content Curation & Amplification

Community Engagement & Advocacy

Performance Management & Optimization

Budget & Operations Management

Qualifications

Our Core Values

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page :

Corporate Social Responsibility

about-us / corporate-social-responsibility / report /

We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.