A company is looking for a Media Director to lead their paid media strategy across various channels.
Key Responsibilities
Develop and execute full-funnel media strategies based on audience research and consumption patterns
Oversee campaign execution and optimization across digital platforms and manage media budgets
Collaborate with creative teams to ensure ad assets are optimized for target audiences and platforms
Required Qualifications
10+ years of experience in media planning and strategy, with at least 3 years in a leadership role
Experience managing annual media budgets of $5 million or more
Proficiency in major digital advertising platforms and audience research tools
Strong analytical skills with experience in reporting and visualization tools
Bachelor's degree in Marketing, Advertising, Business, Economics, or a related field
Media Director • Lubbock, Texas, United States
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