Principal Product Manager - Audience Platform

Principal Product Manager - Audience Platform

Microsoft AI is a customer-first organization building AI powered products in service of our customer's business goals. The world is changing rapidly during this AI platform shift and we need Product Managers who can live in the future and bring back clarity to the present to guide our work. As a Principal Product Manager - Audience Platform for Microsoft AI, you will help businesses that want to grow and expand their business using our products, data, and services through advertising and new business models that unlock AI-first products. This role requires consistent knowledge and deep awareness of the emerging AI industry to develop new products as we have the freedom and flexibility to use the best technology in service of our customer. We work within Microsoft AI (MAI), an organization responsible for Copilot, Bing, Edge, MSN, and other AI-first products. The organization has all the ingredients needed for success with Product, Engineering, Research, and Go To Market functions partnering as peers with shared goals. This enables close collaboration and rapid decision making. One of the reasons Microsoft AI consistently brings innovative products to market is because of the collaborative work we do in Product Management. We work closely with talented engineers, designers, marketers, creatives, customers, partners, and go-to-market teams to design and develop products tailored for our customer's benefit. We run lean, obsess about users, and make decisions based on evidence. We ship regularly, so your work will have real and immediate impact. It's a time of huge change in the AI landscape, and this role will put you right in the heart of it. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Partner across product, engineering, data science, research and design to launch audience targeting features that drive reach, improve targeting precision, and maximize advertiser performance outcomes. Build rich, privacy-safe user and audience profiles that combine behavioral, contextual, and identity signals to power accurate audience targeting and measurement. Expand and refine how behavioral, contextual, and advertiser-supplied attributes are captured, modeled and activated for ads targeting and audience segmentation. Evaluate and onboard external data partners and enrichment sources for creating and strengthening user profile quality and coverage. Partner with data science to explore LLM- and ML-driven approaches to automate audience / segment creation, trait inference, and audience expansion. Improve how identity, signal ingestion, and activation systems work together, driving better data quality, scalability, and end-to-end performance.

Qualifications

Required Qualifications : Bachelor's Degree AND 8+ years experience in product / service / program management or software development OR equivalent experience. 5+ years experience delivering products that include data, audience, or advertising platform products. 2+ years of experience with audience profiling, segmentation, or data enrichment systems. Experience working with data science or machine learning teams on modeling, trait inference, or audience expansion. Preferred Qualifications : Experience with advertising or marketing technology platforms [e.g., Demand Side Platform (DSPs), Data Management Plan (DMPs), Customer Data Platform (CDPs), and data collaboration systems]. Understanding of signal acquisition across web, mobile, and partner ecosystems.