Manager, Marketing Analytics

Business Intelligence Manager, Marketing Analytics

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

CoverMyMeds is seeking an experienced Business Intelligence Manager, Marketing Analytics to lead the development of advanced marketing analytics capabilities. We're looking for a driven, self-motivated team player who thrives in a fast-paced, ambiguous environment. This role is ideal for someone energized by solving complex problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders. You'll work closely with stakeholders to turn challenges into data-driven solutions. As a player-coach, you'll lead a small team while partnering with Marketing Leadership to build a roadmap that expands and matures our analytics capabilities. This is a unique opportunity to shape the future of marketing analytics at CoverMyMeds from the ground up. An ideal team member that will live our core values - a unique, self-motivated, and results-driven individual who acts with integrity and humility.

What You'll Do As Player :

• Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.
• Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.
• Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.
• Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.
• Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.

As Coach :

An Innovator & Leader :

About You :

You're a data storyteller who connects the dots between marketing performance and business outcomes. You're energized by solving complex problems and enjoy mentoring others. You bring a mix of technical expertise, strategic thinking, and strong communication skills.

Required Qualifications :

BA / BS or equivalent experience. 6+ years in marketing analytics, including B2B experience. 0-2+ years in a leadership or mentorship role. Expert proficiency in : Google Analytics 4, Google Tag Manager, Adobe Analytics, Paid advertising platforms (Google Ads, Meta Ads Manager) Data visualization tools (Tableau, Power BI) Other : Marketo, SalesForce, SQL Strong experience in data mining, analysis, and insight ge