Digital Marketing Manager

Title:
Digital Marketing Manager

Department:
Communications & Marketing

Reports To:
Executive Director of Marketing

Position Type:
Staff

Position Summary:
The Marketing Manager is a key member of the Communications & Marketing team, responsible for the planning, implementation and execution of integrated advertising and content-driven marketing initiatives across paid digital, print, and out-of-home channels. This role serves as a central connector between marketing strategy, design, social, digital, and external partners to ensure cohesive, high-impact campaigns that support institutional branding, recruitment, fundraising and advancement goals.

The Marketing Manager owns campaigns from concept through implementation and optimization, translating strategic objectives into compelling advertising assets, targeted media plans, and coordinated customer journeys. This position plays a critical role in leveraging data, with compelling design to continuously refine campaigns and demonstrate measurable results across the full marketing funnel.

Essential Functions:
-Plan, develop, execute, and optimize advertising initiatives across multiple channels, including paid digital, social, print, display, OTT, and OOH, ensuring cohesive messaging and brand alignment across all touchpoints.
-Develop and manage integrated digital marketing campaigns and media plans across social media, Google Search, digital display, audio, and video in support of university branding, recruitment, and lead advancement goals.
-Will work closely with marketing strategy, design, social media, and external partners to concept, produce, and deploy high-quality advertising assets.
-Implement paid advertising strategy, content development, scheduling, and optimization across platforms, including Meta, TikTok, LinkedIn, Pinterest, YouTube, and Google Search and Display,and others as appropriate.
-This position must have experience in Google Ads, Meta Ads, TikTok Ads and working with Demand Site Platforms, such as StackAdapt, Mountain, Amazon DSP and The Trade Desk, and vendor management.
-Source, develop, and manage creative content and materials for both organic and paid campaigns, collaborating with design and social teams to ensure creative effectiveness and consistency.
-Leverage paid, print, and OOH advertising channels to precisely target priority audiences and support awareness, engagement, and conversion goals across the full marketing funnel.
-Partner with web and digital teams to create and maintain engaging campaign landing pages using HTML5, Drupal, and other web systems, designed for easy updates, testing, and reuse across campaigns. Update assets for marketing cloud website personalization to include hero image, testimonial videos and stills, and accent looping videos.
-Create, implement, execute, and optimize automated customer journeys and email marketing campaigns within Salesforce Marketing Cloud and other university CRMs (e.g., Slate, MyEmma).
-Monitor, analyze, and report on performance across advertising channels, identifying KPIs and using data-driven insights to optimize creative, targeting, and budget allocation in real time.
-Create and oversee content that motivates, inspires, educates, and informs audiences across a wide range of digital, print, and experiential platforms.
-Build and maintain strong working relationships with internal stakeholders across the university, serving as a collaborative partner to advance institutional marketing, enrollment, and engagement goals.

Prerequisite Qualifications:
-3-5 years of experience in related fields (social media, digital marketing, advertising, copywriting, communications).
-Bachelor's Degree in communications, marketing or related field.
-Must have experience with social media advertising strategies, and placing and scheduling video and static ads in Meta, LinkedIn, TikTok, Google, and DSPs.
-Strong attention to detail with the ability to work in a fast-paced environment and successfully juggle multiple assignments at once with tight deadlines.
-Strategic problem-solving abilities and the ability to work with others at all levels (including executives) across the full organization.-Understands multi-platform and multi-channel marketing approaches and is a creative thinker who can come up with concepts and translate those concepts into detailed plans.
-Has the ability to optimize and leverage content for various placements and has an understanding of industry best practices for digital content, including social, email, and web, as well as experience in writing for print promotional brochures.
-Familiar with Canva, content creation, and content management.
-Highly collaborative and able to successfully build proactive relationships at all levels.
-Experience with social media scheduling platforms, such as Loomly, and management tools, such as Monday.com.
-At the university's discretion, the education and experience prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the university, an
equivalent combination of education and experience specifically preparing the candidate for success in the position.

Preferred Qualifications:
-3+ years of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
-3+ years of related CRM experience (Salesforce or Slate preferred).
-MBA or Master's Degree in communications, marketing or related field preferred.
-Project management skills and experience preferred.
-Photography experience preferred.

Bargaining Unit:
PSA

Range/Band:
21

Salary Information:
In compliance with the NJ Pay Transparency Law, the negotiated annual salary range for this position is $63,129.05-$107,893.56 (USD). NJIT considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses or other items.

To learn more about the comprehensive benefits NJIT offers for this position, please visit our benefits page: https://hr.njit.edu/health-benefits.

FLSA:
Exempt
Full-Time