Job Title : E-commerce and Digital Marketing Manager
Industry : Apparel / Fashion Reports to : VP of E-commerce Location : Chatsworth, CA
Employment Type : Full-Time / On Site
Salary Range : $90-$120k
Job Summary
We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.
Key Responsibilities
E-commerce (DTC) Strategy & Management
- ? Own and optimize performance across the brand's owned e-commerce websites on Shopify
- ? Lead UX / UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
- ? Manage product merchandising, categorization, pricing, cross-sells / upsells, and seasonal content updates.
- ? Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
- ? Collaborate on site promotions, A / B tests, landing pages, and product launches.
Marketplace Management
? Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.? Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).? Monitor marketplace performance metrics : YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.? Implement competitive pricing and assortment strategies to grow share and profitability.Digital Marketing
? Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).? Oversee SEO strategy, content planning, and blog / editorial calendar to drive organic traffic.? Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.? Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.? Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.Reporting & Optimization
? Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.? Provide weekly and monthly performance reporting and actionable insights to leadership.? Use tools such as GA4, Triple Whale, Excel / Sheets, and ad platform dashboards to analyze trends and inform decision-making.Qualifications
? Bachelor's degree in Marketing, Business, E-commerce, or related field.? 5+ years of experience in e-commerce and digital marketing, preferably in the fashion / apparel sector.? Proven experience managing both owned DTC websites and marketplace platforms.? Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.? Capable of driving action and communicating strategic insights and recommendations.? Experience with Shopify, Amazon Seller Central / Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.? Excellent project management and communication skills.? Passion for apparel, consumer behavior, data and building best-in-class online experiences.