Marketing Technology Director
VirtualVocationsLafayette, Louisiana, United States30+ days ago
Job type
- Full-time
Job description
A company is looking for a Marketing Technology Director.
Key Responsibilities
Develop and implement the marketing technology strategy aligned with overall marketing initiatives
Lead administration of current marketing tools and evaluate processes to improve efficiency
Drive integration of AI and automation technologies and train internal users on tools
Required Qualifications
Bachelor's degree in Marketing, Business, IT, Engineering, or a related field
8+ years of experience in B2B marketing technology
Experience creating a martech vision and roadmap for a B2B company
Experience leading martech transformation initiatives within a marketing organization
Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM)
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Director Technology • Lafayette, Louisiana, United States
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