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Senior Manager / Director of Marketing

Senior Manager / Director of Marketing

MediabistroDanbury, CT, United States
30+ days ago
Job type
  • Full-time
Job description

Direct message the job poster from Connecticut Innovations

Talent Acquisition Partner at Connecticut Innovations | VC | TA & People Consulting for Startups

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join one of our quickly growing portfolio companies, Home - Perosphere Technologies!

Perosphere Technologies is hiring a Senior Manager or Director of Marketing to join the team based in Danbury, CT! This will be an onsite role, 5 days a week.

About Perosphere Technologies

Perosphere Technologies , a rapidly growing portfolio company of Connecticut Innovations , is revolutionizing point-of-care diagnostics for patients at risk of bleeding and thrombosis. Our flagship product, the ClotChek Coagulometer , is the only available point-of-care device that effectively measures clotting times across drug classes, including Direct Oral Anticoagulants (DOACs) —a critical unmet need in hospital emergency departments worldwide. ClotChek delivers rapid, precise results that enable better treatment decisions, improve patient outcomes, and can drive hospital efficiencies.

Backed by leading investors including Advantage Capital Partners , Ambit Health Ventures , and NIH , and having launched commercially in Europe in 2024, we are now preparing for U.S. launch and scaling our operations accordingly.

Position Overview - Senior Manager / Director of Marketing

Perosphere is seeking an experienced Senior Manager or Director of Marketing to support our strategic initiatives and develop our go-to-market strategy for a hospital focused diagnostic. This role will focus on HCP engagement, and commercial launch of our breakthrough diagnostic technology.

This individual will play a pivotal role in driving brand awareness , hospital adoption , and successful launches . Candidates must bring expertise in hospital-based product launches, experience working with HCPs in specialties like neurology, emergency medicine, cardiology, and hematology , and a strong understanding of evidence-based marketing.

Key Responsibilities

Launch Strategy & Brand Development

  • Lead development and execution of strategic planning, brand messaging, and launch plans.
  • Translate complex clinical data into compelling narratives and educational content.
  • Design omnichannel marketing campaigns tailored to hospital-based HCPs and decision-makers.

Go-to-Market & Hospital Access

  • Collaborate cross-functionally with sales, med affairs, and operations to align on plan and execution.
  • Build tools and resources to drive awareness, education, and adoption in hospital settings.
  • Data-Driven Optimization

  • Leverage insights from stakeholders, competitive landscape, and market research to drive marketing plans.
  • Identify and monitor KPIs to assess performance and adjust strategies accordingly.
  • Stay current with emerging clinical data and changing hospital environment.
  • Partner closely with internal teams and external agencies to drive cohesive brand execution.
  • Partner with creative, PR, and marketing vendors for high-quality, compliant output.
  • Guide cross-functional initiatives and ensure alignment on key brand objectives.
  • Operational & Budget Management

  • Manage and allocate brand marketing budget efficiently.
  • Maintain timelines, prioritization, and resource planning across multiple workstreams.
  • Ensure all materials and activities meet regulatory and legal standards
  • About You

  • 10+ years of pharmaceutical commercial experience in roles with increasing responsibility.
  • Professional experience with Point of Care (PoC), devices, or hospital-based products .
  • Significant HCP marketing experience , with a strong track record launching drugs in hospital or acute care settings .
  • Understanding of DOACs or anticoagulation, cardiovascular, or hospital-based therapeutic areas is preferred.
  • Knowledge of FDA and EMA regulatory environments.
  • Demonstrated ability to develop and execute strategic plans.
  • Excellent project management, communication, and leadership skills
  • Familiarity with access challenges, reimbursement strategies, and formulary dynamics in hospital settings in the US and European markets.
  • Strong analytical skills with the ability to synthesize insights into actionable strategy
  • Excellent cross-functional collaboration and communication skills
  • Experience managing budgets, agency partnerships, and project execution
  • Bachelor’s degree required; advanced degree (MBA, MPH, PharmD) preferred
  • Willingness to travel (up to 30%) US / internationally for launch preparation, meetings and customer engagement
  • Why Work at Perosphere Technologies?

    Purpose-Driven Work : Help shape the standard of care for millions of patients on DOACs.

    Market Opportunity : ~$1B addressable market across U.S. and EU hospital systems.

    Growth Trajectory : Company headcount has doubled in 15 months; more growth ahead in 2025 and 2026.

    Innovation & Impact : Be at the forefront of hospital-based precision diagnostics.

    Perosphere Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    Medical Equipment Manufacturing and Pharmaceutical Manufacturing

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    Inferred from the description for this job

    Medical insurance

    Vision insurance

    401(k)

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    Senior Of Marketing • Danbury, CT, United States

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