Marketing Specialist Job at Western Michigan University in Kalamazoo

Position Details

Posting Summary

College

Oth Academic Affrs Operations

Executive Area

Provost & VP Academic Affairs

Department

Provost & VP Academic Affairs

Posting Detail Information

Posting Number

S1344P

Job Type

Full Time, Regular

Pay Type

Exempt / Salaried

Pay Grade

Campus Location

WMU-Kalamazoo - Main Campus

Salary Range

Pay is commensurate with qualifications and experience, combined with an excellent benefits package.

Number of Vacancies

General Summary

Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.

Major Duties

• Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools.
• Coordinates development of marketing and communication material and develops copy.
• Writes and proofs promotional material, reports and publications, press releases, Web and social media content.
• Translates message points into clear communication and meets well-defined communication objectives.
• Gathers information and data for various marketing and communication initiatives.
• Coordinates marketing communication activities.
• Assists with planning and execution of various events.
• May approve advertising within budget parameters.
• May be responsible for special projects or operational services.
• May supervise student employees.

Minimum Qualifications

Desired Qualifications

Special Instructions to Applicants

Additional Position Information

Physical requirements and working conditions