Managing Director, Agency Demand & Retail Media Growth

Overview

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Manager, Retail Media Agency Development

role at

LiveRamp

LiveRamp

is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Why this role?

Retail Media Networks (RMNs) face increasing pressure to unlock new revenue channels and compete with large media companies for advertising budgets. As a result, RMNs (e.g., CMX, AMC) value demand-driving, go-to-market engagement from partners to drive revenue and product adoption. LiveRamp will reinforce its value to retail commerce partners to justify our position, expand our market share, and drive long-term growth.

You Will

Define and execute an agency engagement strategy, ensuring LiveRamp is a top-of-mind partner for media and data buyers.

Build and own relationships with key investment decision-makers and media buyers at advertising agencies, including large holding companies and independent agencies.

Define operational retailer engagement strategy to increase demand, liaising with senior retailer contacts to align on strategic priorities, go-to-market strategy, and revenue objectives.

Drive adoption of retail data, specifically :

Syndicated retail data available through LiveRamp’s Data Marketplace.

Retail data onboarding for monetization workflows.

Custom data and media partnership opportunities between retail partners and agencies.

Initiatives that leverage specific SSP inventory sources to reduce media costs and increase scale for RMNs.

Support agency-retailer deal negotiations, including private marketplace and direct deals.

Articulate LiveRamp’s value proposition clearly to both agencies and retailers, ensuring strong market positioning.

Work closely with internal stakeholders, including senior agency and retail leaders, to align strategies and objectives.

Your Team Will

Engage with and influence media buyers to impact media planning and buying decisions.

Develop materials and pitch LiveRamp’s retail media offerings to agency partners.

Identify and capitalize on new opportunities for data segment adoption and media activation.

Work cross-functionally with GTM, marketing, and the data marketplace team to drive visibility and adoption of retail data solutions.

Foster high-touch engagement with agency partners through meetings, office hours, and industry events.

About You

8+ years of B2B Enterprise Sales Experience, preferably with an emphasis on agency and media.

Established relationships with media and data buying agencies; bonus if you have established relationships with top retailers and CPG brands.

Extensive knowledge of the advertising technology and media agency landscapes, specifically with large holding companies, data and programmatic media buying.

Deep understanding of decision-making processes at media agencies.

Strong grasp of media planning and activation processes at agencies, including how RMNs fit into the overall media strategy.

Exceptional relationship-building and negotiation skills.

Ability to work in a fast-paced, dynamic environment and drive strategic initiatives with minimal oversight.

Preferred Skills

Experience working with retail data and commerce media platforms.

Proven track record of driving media adoption and incremental revenue growth.

Strong communication and presentation skills.

Ability to influence and educate agency stakeholders on data-driven media buying strategies.

Benefits

People : Work with talented, collaborative, and friendly people who love what they do.

Fun : We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.

Work / Life Harmony : Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

Comprehensive Benefits Package : LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

Savings : Our 401K matching plan—1 : 1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

RampRemote : A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

Location : work in the heart of New York and / or from home (remote-eligible roles)

More About Us

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA / EOE / W / M / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.

California residents : Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Advertising Services

Software Development

Information Services

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