Brand Manager

Job Description

Job Description

PartyBomb is a brand new, flavor-forward beverage brand built to bring the party wherever it goes - and we're looking for a creative, driven, and culture-tuned Brand Manager to lead the charge. You'll be the connector between our strategy, our community, and the experiences that make PartyBomb come alive. This position is based out of Bend, OR.

What You'll Do :

• Serve as the lead Brand Ambassador - spreading the stoke and bringing the party to both customers and teammates.
• Plan and execute events that bring PartyBomb to life - from samplings and pop-ups to sponsored activations. Develop and oversee our brand ambassador programs, ensuring consistent energy, execution, and engagement.
• Translate brand strategy, positioning, and insights into smart, creative marketing plans that drive awareness, trial, and loyalty.
• Manage media plan execution, website content, and email / text marketing to keep our digital presence vibrant and effective.
• Lead breakthrough consumer programs that connect across channels - ensuring strategies come to life through seamless, integrated execution.
• Collaborate with the innovation team, VP Marketing, and CEO to develop new flavors, packaging, and portfolio strategies informed by a constant consumer feedback loop.
• Work with the creative team and external partners to design standout merchandise, swag, and point-of-sale that amplify the brand experience.
• Build and activate trade marketing programs to drive distribution, volume, and visibility across markets.
• Partner with local teams on market-specific programming, distributor training, and event activations that make PartyBomb shine at retail and beyond.
• Manage budgets and performance reporting to measure impact and optimize investments.
• Stay tapped into culture and consumer trends - acting as the brand's eyes, ears, and voice to keep PartyBomb connected to what's next.
• Lead PR, influencer, and partnership strategies to grow awareness and brand love.
• Collaborate cross-functionally (sales, design, PR, digital, finance, etc.) to deliver cohesive and high-impact brand plans.
• Translate strategy into compelling storytelling - from creative briefs to launch events - that inspire both internal teams and external partners.
• Travel to key markets to support product launches, events, and activations that bring the brand to life in real time.
• Perform other duties as assigned.

Who You Are :

Required Education, Experience & Attributes :

Physical Requirements & Working Conditions :

Job Posted by ApplicantPro