Brand Educator

LOCATION(S): LOCATION

MKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.

POSITION OVERVIEW

We are looking for charismatic men and women interested in helping adult consumers make informed decisions about lifestyle brand(s) at the point of experience and purchase. Brand Ambassadors are impassioned subject matter experts focused on making consumer to brand connections, educational excellence, program execution, regulatory compliance and quality interaction.

OUTLETS: On-Premise & Off-Premise Promotions

PAY: $30+ Per Hour / Mileage & Expenses (if applicable)

WORK SCHEDULE

• Friday Afternoon/Evening
• Saturday Day/Evening
• Holidays

RESPONSIBILITIES

• Assist in management of events
• Complete event setup & breakdown
• Initiate and engage in quality conversation with LDA consumers about select brand preferences, options & recommendations
• Distribute premium items as directed
• Trouble-shoot challenges during events
• Establish relationships with account staff (bar staff & retail store employees)
• Participate in regularly scheduled training meetings, calls, workshops & exercises
• Communicate and work closely with Event Managers, Associates & Brand Ambassador peers
• Observe, report and provide insightful feedback in event recaps in a timely fashion
• Learn, understand, and adhere to company operating procedures, policies, as well as local

PRIMARY REPONSIBILITIES

• Actively engage and educate consumers at the point of experience, purchase, and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute Diageo premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. uniforms, event materials, etc.)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to market's social media account
• Understand how Client brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

QUALIFICATIONS

• Must be 21+ years of age
• Must be proficient & accessible to using Microsoft Excel, Word & PowerPoint programs
• 20 hours of daytime and/or evening availability per week
• Possesses the ability to work comfortably within retail outlets (convenient stores)
• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects
• Excellent communication & people skills
• Able to maintain a pleasant disposition & demeanor under stress
• Ideal candidate has a passion for brand advocacy & consumer engagement with an outgoing personality
• Previous promotional/marketing experience
• Responsible, reliable, punctual
• Clean, neat appearance
• Ability to work independently or in a team atmosphere
• Valid to work as an employee in the US
• Valid US driver's license
• Must have your own method of transportation
• English language proficiency, both written & verbal (Bilingual, Spanish/English candidates encouraged to apply)