Senior Manager / Assoc Director, Product Marketing, Audience Solutions

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Senior Manager / Assoc Director, Product Marketing, Audience Solutions

Location : Redwood City, CA, US

Department : Marketing

PubMatic (Nasdaq : PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.

PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.

We are immediately hiring a Senior Manager or Associate Director, Product Marketing for Audience Solutions and Analytics to join our growing team in Redwood City on a hybrid schedule.

This expert resource will help bring PubMatic’s Audience Solutions Suite to market for buyers, data partners, and publishers, while supporting innovation and foundational capabilities across Analytics and Monetization.

In this role, you’ll work with stakeholders from product, sales, customer success, and marketing to translate our product vision into impactful go-to-market programs that propel adoption of our products. You’ll draw upon your experience in positioning, collecting and translating market intelligence into action, enabling commercial teams, and launching new products and features that meet and exceed customers’ needs.

Responsibilities :

• Develop a thorough understanding of our products, customers, market / industry trends, and competition.
• Collaborate with Product and Sales / Customer Success to identify ideal customer profiles (ICP), buyer personas and journey, and competitive landscape.
• Partner with business leaders and Go-To-Market teams to understand needs and develop scaled enablement strategies to support sales readiness and effectiveness across the areas of Audience Solutions, Analytics, and Monetization.
• Create and develop effective scaled marketing-sales collateral, assets, presentations, and other related materials that will be used to sell to PubMatic prospects and clients worldwide.
• Lead cross-functional efforts to create compelling positioning to drive internal alignment on go-to-market strategy and propel adoption with customers.
• Own the messaging frameworks, campaign plans, and processes needed to support our products through various stages including conception, development, launch, and growth.
• Build and execute a global product marketing strategy that entails high-impact tactics to drive awareness of, and engagement with, PubMatic’s Audience Solutions, Analytics, and Monetization initiatives.
• Own the data component of success : understand and track what is working for our customers and products and help turn that into compelling case studies.

Requirements :

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