Talent.com
Web & Digital Experience Marketing Manager
Web & Digital Experience Marketing ManagerGreenlight Guru • Atlanta, GA, United States
Web & Digital Experience Marketing Manager

Web & Digital Experience Marketing Manager

Greenlight Guru • Atlanta, GA, United States
22 hours ago
Job type
  • Full-time
Job description

At Greenlight Guru, we help the world's most innovative medical device companies bring high-quality, life-changing products to market faster. We serve 1000+ global customers with our quality management and clinical data capture software, helping them get their products on the market and keep them there.

When you join the team at Greenlight Guru, you'll be a part of a collaborative, mission-driven team working in one of the most exciting and rewarding industries on the planet. Backed by JMI Equity, one of the premier growth equity firms for SaaS companies, Greenlight Guru is growing-and looking for individuals who are difference makers. Is that you?

About the Role

We're seeking a Web & Digital Experience Marketing Manager to turn our website into a high-performing growth engine, driving qualified traffic, engagement, and conversions through strategic management of SEO, UX, and experimentation.

This role is for a builder who loves connecting the dots between data, design, and demand. You'll collaborate with developers, designers, product marketers, and RevOps to optimize our website for visibility, engagement, and conversion. You will turn insight into action and make every digital touchpoint a measurable driver of pipeline.

You'll play a key role in shaping how our brand shows up across both traditional search and emerging LLM-powered discovery, ensuring Greenlight Guru remains visible and competitive as the search landscape evolves.

Key Responsibilities

Website Ownership & Optimization

  • Oversee day-to-day website management in HubSpot.
  • Lead the strategy, management, and performance of our website - ensuring it operates as a high-converting growth engine.
  • Collaborate with developers, designers, and PMM to continuously improve site architecture, UX, and content for stronger engagement and conversion.
  • Lead the digital experience roadmap and prioritize projects and experiments based on funnel impact and measurable business outcomes.

SEO Strategy & Execution

  • Own the global SEO strategy - driving qualified traffic through technical optimizations, on-page improvements, and authority-building initiatives
  • Conduct keyword and topic research to strengthen visibility across traditional search and emerging LLMs and AI overviews.
  • Partner with PMM and content to align SEO and LLM insights with campaign planning and strategy
  • Monitor performance to sustain and scale organic growth over time
  • Stay ahead of the shifting search landscape - ensuring our content and structure remain optimized for future search trends
  • CRO & Experimentation

  • Build and manage a continuous testing framework to improve conversion rates for high-intent demo hand raisers
  • Analyze user behavior and funnel data to identify friction points and prioritize high-impact optimization opportunities
  • Collaborate with design and development teams to test, launch, and iterate on web experiences
  • Champion a test and learn culture - using data-driven insights to continuously improve the digital experience
  • Digital Analytics & Insights

  • Develop and maintain dashboards and reports to track website performance, traffic quality, and conversion trends in GA4 and Hubspot
  • Translate data into clear, actionable insights that inform campaign planning, content strategy, and prioritization across marketing stakeholders
  • Partner with RevOps to connect web data with CRM and pipeline performance
  • Use performance insights to identify opportunities, validate experiments and guide optimization efforts
  • About You

  • 5-7 years of experience in digital marketing, SEO, or website management within a B2B SaaS or technology environment.
  • Proven track record of driving organic growth through SEO strategy and execution.
  • Working knowledge of LLM-driven search trends and how to adapt SEO and content strategies for increased visibility.
  • Hands-on experience with CRO and experimentation, including A / B testing, UX improvements, and funnel optimization.
  • Proficiency with GA4, Hubspot, and supporting analytics tools (Looker Studio, Hotjar, Google Search Console, etc.).
  • Strong cross-functional collaboration and project management skills - able to prioritize initiatives based on funnel impact.
  • Data-driven, curious, and adaptable - comfortable leading agency partners and staying ahead of evolving search and digital best practices.
  • What Success Looks Like

  • Website performance consistently improves across traffic quality, engagement, and conversion rates - turning the site into a measurable growth engine.
  • Organic visibility and traffic rebound, with sustained growth across high-intent keywords and improved presence in LLMs.
  • A structured experimentation framework in place - testing new UX, content, and conversion hypotheses with measurable learnings each quarter.
  • Key web metrics are tracked and communicated clearly, enabling data-informed decisions across teams.
  • Cross-functional collaboration becomes seamless - design, dev, PMM teams work from a shared digital experience roadmap
  • The website is recognized internally as a primary demand generation asset
  • Benefits you'll enjoy :

  • Flexible Paid Time Off policy and working hours
  • Home Office stipend for new hires
  • Multiple Medical Insurance options, plus Dental and Vision
  • 401k (with company match)
  • Equity Program Eligibility (based on role and / or tenure)
  • Paid Maternity and Paternity Leave
  • Disability insurance
  • This is a remote role that will ideally be located within a commutable distance of Indianapolis, Chicago, Boston OR Atlanta areas. The base salary range for this role is $110,000- $135,000. Actual base salary is determined by factors such as, but not limited to, experience, education, skills, and geographic location.

    Greenlight Guru is an Equal Opportunity Employer. Individuals seeking employment at Greenlight Guru are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. If you need assistance or accommodations to submit your application for this position, please email careers@greenlight.guru.

    Create a job alert for this search

    Digital Marketing Manager • Atlanta, GA, United States

    Related jobs
    Personal Trainer & Assistant General Manager

    Personal Trainer & Assistant General Manager

    Peak Fitness Solutions • Fayetteville, GA, US
    Full-time
    Reports To : General Manager / / Operations Director.The Personal Trainer & Assistant General Manager role is divided equally between providing fitness coaching to clients and overseeing their Sn...Show more
    Last updated: 30+ days ago • Promoted
    Flexible Online Market Research Participant (Hiring Immediately)

    Flexible Online Market Research Participant (Hiring Immediately)

    Earn Haus • Stonecrest, Georgia, US
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show more
    Last updated: 30+ days ago • Promoted
    eCommerce and Digital Marketing Manager

    eCommerce and Digital Marketing Manager

    Kimberly-Clark • Roswell, GA, United States
    Full-time
    Commerce and Digital Marketing Manager.You’re not the person who will settle for just any role.Because we’re out to create Better Care for a Better World, and that takes a certain kind of person an...Show more
    Last updated: 12 hours ago • Promoted • New!
    Digital Marketing Manager

    Digital Marketing Manager

    Murata Electronics • Atlanta, GA, United States
    Full-time
    For 80 years, Murata Electronics has been a tireless innovator, committed to developing technologies that profoundly change the world around us. Our solutions are inside more state-of-the-art produc...Show more
    Last updated: 2 hours ago • Promoted • New!
    Marketing Sr Analyst AEM (Adobe Experience Manager SME)

    Marketing Sr Analyst AEM (Adobe Experience Manager SME)

    TEKsystems • Smyrna, GA, United States
    Full-time
    Marketing Sr Analyst AEM (Adobe Experience Manager SME).We are seeking a Marketing Analyst with deep expertise in Adobe Experience Manager to support strategic initiatives within the Marketing Oper...Show more
    Last updated: 12 days ago • Promoted
    Remote Editorial Assistant

    Remote Editorial Assistant

    Outlier • Marietta, GA, United States
    Remote
    Full-time
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...Show more
    Last updated: 7 days ago • Promoted
    Senior Manager of Digital Marketing Communications

    Senior Manager of Digital Marketing Communications

    Cox • Stone Mountain, GA, United States
    Full-time
    If you are a strategic marketer with a proven track record of delivering exceptional results, this is the opportunity for you!. Performance marketing plays a key role in our acquisition strategy, an...Show more
    Last updated: 2 hours ago • Promoted • New!
    Senior Lead Digital Marketing Manager

    Senior Lead Digital Marketing Manager

    Georgia Staffing • Atlanta, GA, US
    Full-time
    Integrated Marketing Campaign Manager.We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and compan...Show more
    Last updated: 1 day ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Eversheds Sutherland LLP • Atlanta, GA, United States
    Full-time
    We have an exciting opportunity for a Digital Marketing Manager in the Atlanta or Washington, DC office at Eversheds Sutherland (US) LLP. We are searching for someone who wants to be a valued contri...Show more
    Last updated: 20 hours ago • Promoted • New!
    Senior Digital Marketing Manager

    Senior Digital Marketing Manager

    Mark Spain Real Estate • Alpharetta, GA, United States
    Full-time
    Senior Digital Marketing Manager - Role & Responsibilities.Mark Spain Real Estate (MSRE) is a private equity-backed residential real estate brokerage helping families buy and sell homes.MSRE is the...Show more
    Last updated: 20 hours ago • Promoted • New!
    Digital Marketing Manager

    Digital Marketing Manager

    Genexa LLC • Atlanta, GA, United States
    Full-time
    Genexa is rewriting the script for over-the-counter medicine.We're a clean medicine company built by parents and backed by science, offering the same effective active ingredients people trust, with...Show more
    Last updated: 2 hours ago • Promoted • New!
    Digital Marketing Asset Manager

    Digital Marketing Asset Manager

    Kimberly-Clark • Roswell, GA, United States
    Full-time
    Digital Marketing Asset Manager.You’re not the person who will settle for just any role.Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams...Show more
    Last updated: 12 hours ago • Promoted • New!
    SEO Manager – Digital Marketing Solutions

    SEO Manager – Digital Marketing Solutions

    NorthPoint Search Group • Atlanta, GA, US
    Full-time
    Quick Apply
    SEO Manager – Digital Marketing Solutions Who : .A fast-growing digital marketing agency serving home services and e-commerce brands. Seeking an experienced SEO Manager to lead organic search st...Show more
    Last updated: 30+ days ago
    Work from Home / Online Opportunity - Part-time with Flexible Scheduling & No Experience Necessary!

    Work from Home / Online Opportunity - Part-time with Flexible Scheduling & No Experience Necessary!

    HomeJobFinder • Fayetteville, GA
    Remote
    Part-time
    Remote Opportunity : Link Posting Marketing Rep (No Experience Needed!) Are you self-driven, reliable, and ready to earn from anywhere? We’re looking for motivated individuals to jo...Show more
    Last updated: 5 hours ago • Promoted • New!
    Project Manager

    Project Manager

    MillerClapperton • Austell, GA, United States
    Full-time
    To ensure your application is properly reviewed, please apply directly through our official company website : .Applications submitted through other platforms may not be considered.We’re looking for a...Show more
    Last updated: 16 days ago • Promoted
    Online Market Research Contributor (Hiring Immediately)

    Online Market Research Contributor (Hiring Immediately)

    Earn Haus • Lithia Springs, Georgia, US
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Bennett Thrasher • Atlanta, GA, United States
    Full-time
    At Bennett Thrasher, we offer the expertise and opportunities of a large accounting firm, while providing a commitment to culture and a family-like work atmosphere. By joining our firm, you'll have ...Show more
    Last updated: 22 hours ago • Promoted • New!
    Outside Account Manager - Northeast Atlanta GA

    Outside Account Manager - Northeast Atlanta GA

    Sofo Foods • Suwanee, GA, US
    Full-time
    Outside Account Manager – Northeast Atlanta.Our Account Managers have one of the best jobs in the company! They have the opportunity to work with prospective and current customers, by buildin...Show more
    Last updated: 30+ days ago • Promoted