Head of Growth

Head of Growth

Location

San Francisco, CA or New York, NY. Hybrid. Full time.

About the job

Advantra is partnering with an early stage consumer gifting startup in San Francisco or New York to hire a Head of Growth to lead marketing and customer acquisition.

About the role

You will own growth strategy and execution, driving user acquisition, retention, and revenue. You will manage paid and organic channels, optimize conversion funnels, and launch corporate gifting programs. You will work closely with Product, Design, and Engineering to align marketing efforts with the product and scale On Me's brand.

Responsibilities

Oversee all customer acquisition channels including SEO, paid advertising, and influencer marketing.

Develop multi-channel marketing strategies to drive brand awareness and user growth.

Lead corporate gifting initiatives and B2B partnership development.

Optimize website conversion rates and user acquisition funnels.

Manage paid advertising campaigns across platforms like Google Ads, Meta, and TikTok.

Build and engage a community around the On Me brand through social media and content.

Leverage data analytics and A / B testing to improve marketing performance.

Collaborate with Product, Design, and Engineering on growth initiatives.

Identify and manage partnerships with brands, creators, and affiliates.

Core requirements

5+ years of experience in growth, digital, or performance marketing in B2C, fintech, or e-commerce.

Proven track record scaling customer acquisition through paid and organic channels.

Expertise in SEO, paid advertising, and influencer marketing.

Hands-on experience with website CRO and funnel optimization.

Strong analytical skills with experience using Google Analytics, A / B testing, and attribution modeling.

Experience managing campaigns on platforms like Google Ads, Meta, and TikTok.

Startup mindset with proactive, adaptable, and results-oriented approach.

Ability to translate creative strategies into measurable outcomes.

Experience launching integrated marketing campaigns.

Experience with B2B growth initiatives and partnership programs.

Nice to have

Prior startup experience.

Experience in e-commerce or consumer fintech marketing.

Experience leading or mentoring marketing teams.

Bachelor's or Master's degree in Marketing, Business, or related field.

Experience with community building and content strategy.

How to apply

Email careers@theadvantra.com with links to shipped work and a short note on what you owned. Company name shared after the intro.

About Us

Advantra-Upstart Crew is a search program inside Advantra Consulting. We partner with early stage and high growth startups to hire the top 2% in Tech and GTM. We run end to end searches, from single role headhunts to full team build outs, using domain experts and a vetted network to deliver tight shortlists. We stay close to founders and candidates so the relationship lasts beyond the first hire.