Vice President of Marketing and Communications

Overview

About the Opportunity

The Vice President of Marketing and Communications will be a strong manager and mentor, ready to strengthen the collaboration among the marketing team and across departments. Informed by an aptitude for research and analysis, they should be deeply knowledgeable in traditional marketing tools and strategies and yet adaptive and eager to experiment with new channels and practices. They should be able to develop a comprehensive public relations strategy that supports concert activity and increases broader public awareness of the TSO. As a leader and manager, they should be capable of moving from a strategic mindset to an operational approach to collaborate with colleagues and external partners. Finally, they should be eager to think holistically about revenue for the organization, maintaining a close partnership with their colleagues in development and helping to lead the TSO into a vibrant future.

About Tucson Symphony Orchestra

The TSO is the oldest continuing professional performing arts organization in Arizona, founded in 1928. Its mission is to build and enrich the community through the experience of live music of the highest quality, serving more than 120,000 lives each year including 35,000 students through concerts, educational programming and outreach. Under Music Director José Luis Gomez since 2016, artistic quality and impact have grown. The TSO’s vision is to reflect its many communities and bring them together through music. Learn more at tucsonsymphony.org.

About Tucson

Tucson offers a vibrant cultural scene, with outdoor spaces, diverse cuisine, and numerous cultural institutions. The city features a strong arts ecosystem, a relatively affordable cost of living, and a variety of recreational and cultural attractions.

Job Description

The TSO is seeking a VP of Marketing and Communications who is passionate about developing and retaining new audiences and building patron loyalty. A key member of the leadership team, the VP will plan and execute a marketing strategy that achieves attendance and ticket revenue goals consistent with the TSO’s long-range objectives, while raising awareness and the profile of the TSO. The successful candidate will be creative, data-driven, forward-thinking, and adept at managing change.

Duties and Responsibilities

Sales and Marketing

• Generate sales that will build to $2.5m-$3m revenue in annual tickets sales from concert offerings (Classical, Pops, Films and Specials).
• Develop an annual marketing plan that establishes aggressive yet achievable goals for subscription and single ticket revenue and efficient cost-of-sale expense goals; make mid-year re-projections based on actual results.
• Propose to the CEO and Music Director ideas for new or altered product lines that would generate additional revenue and new attendees with an emphasis on younger and more diverse audiences.
• Work with the CEO, staff, and the Music Director to align marketing campaigns and branding with artistic and community vision.
• Plan and implement all aspects of season subscription renewal and acquisition campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and any work of outside contractors.
• Commission market research to inform future strategies.
• Use audience research and data analytics to inform strategy and optimize campaigns.
• Monitor sales and engagement metrics, adjusting tactics in real time.
• Plan and implement a year-round single tickets sales campaign, including the design and placement of print and digital advertising, special promotions, and corporate sales.
• Develop pricing strategies and policies that fulfill revenue / attendance goals. Research and recommend changes to subscription series makeup and ticketing policies.
• Oversee ticket office operations, ensuring a culture of friendly, courteous service and customer satisfaction in ticket transactions.
• Monitor the progress of all campaigns and provide regular sales and attendance reports and analyses for management and the Board of Trustees; emphasize the importance of accurate data in determining strategy and monitoring performance.

Communications and Publications

Leadership

Required Skills and Qualifications

Preferred Skills and Qualifications

Compensation

The salary range for this position is $100,000 to $110,000. TSO provides a comprehensive benefits package, including medical, dental and vision options, employee wellness support and flexible spending account options, and a generous vacation and time off policy.

EEO and Inclusion

AN EQUAL OPPORTUNITY EMPLOYER : Tucson Symphony Orchestra does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or expression, sexual orientation, marital status, military service and veteran status, disability, or any other characteristic protected by laws.

Application Instructions

The Vice President of Marketing and Communications search is being conducted on behalf of TSO by TOC Arts Partners. To apply, visit the online application at the link provided and submit your materials. Your cover letter should highlight relevant training or experience and why you are a good fit.

For questions or nominations, contact No phone calls. Applications will be accepted until this role is filled. Priority consideration if you apply by October 20, 2025. Interviews may begin at any time. No phone calls.

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