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Field Marketing Manager
Field Marketing ManagerFourteen Food • Franklin, TN, US
Field Marketing Manager

Field Marketing Manager

Fourteen Food • Franklin, TN, US
3 days ago
Job type
  • Full-time
Job description

Field Marketing Manager

Wage Information :

Pay - $36000 - $300000

When working at Fourteen Foods Dairy Queen, we welcome every guest with a smile and every day is a celebration! Since 2002, Fourteen Foods has been serving up smiles in 13 states and over 240 locations. As the largest Dairy Queen franchisee in the world, we offer the benefits and opportunities you can expect from an iconic national brand. Don't wait to get your career started, take advantage of this sweet opportunity today!

Note : This position is based out of our Franklin, TN home office. As we value individual connection, this will be an in-office position.

Be sure your location, including city and state, is on your resume!

Fourteen Foods is the largest Dairy Queen franchisee, with nearly 250 restaurants in 13 states, and we're growing! We are faith-based with a mission of "Shepherding world-class restaurants that celebrate our commitment to faith, people and community." Our headquarters are in Franklin, TN with additional offices in Bloomington, MN and Louisville, KY.

What you'll do :

The Field Marketing Manager is responsible for the development and implementation of strategic restaurant marketing programs, and supporting operations.

Essential Functions :

  • Develop, implement, and track marketing programs that increase brand awareness, customer traffic count, and overall sales.
  • Plan and execute marketing events in coordination with the restaurants and the company wide calendar.
  • Measure ROI on restaurant initiatives
  • Create and maintain a contact list for potential and existing business partners, local events, fundraisers, and festivals.
  • Gather competitive analysis of pricing, menu selection, marketing programs and what are they doing that is WOW!
  • Manage social media.
  • Build relationships with local schools and organizations to present and offer fundraising opportunities available.
  • Build relationships with local businesses, real estate agents, chamber of commerce members and government officials to partner with them on community initiatives.
  • Be the brand ambassador in the community.
  • Collaborate with managers and operations to identify opportunities in the marketplace.
  • Identify and capitalize on strategic partners that complement the local restaurant.

Required experience and what you need to be great at :

  • 5+ years of experience in marketing, with 3-5 years of direct field marketing experience.
  • Bachelor's Degree in Marketing preferred.
  • Willing to travel up to 60%, including overnight travel. A company vehicle will be provided.
  • Experienced in developing and implementing field marketing programs in local communities.
  • Restaurant Experience.
  • Experience developing calendar of community events and marketing initiatives for restaurants
  • Must have an entrepreneurial approach, be innovative and creative with marketing, branding, and communication initiatives.
  • Must be detail oriented, self-motivated with a great attitude.
  • Excellent interpersonal and written communications skills.
  • Grand opening experience a plus.
  • Must be self-starter and can move projects forward, prioritize tasks and meet deadlines.
  • Adept in influencing others to create involvement and execution of an initiative.
  • Partner with operations daily to insure proper and effective communications.
  • Strong understanding of social media platforms and their respective best practices.
  • Proficient in video editing software and graphic design tools.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong proofreading skills.
  • Ability to conduct research independently and analyze data effectively.
  • Familiarity with photography techniques is a plus.
  • Creative problem-solving skills.
  • Sales minded, with strong orientation for guest satisfaction.
  • Dedication to providing excellent customer service.
  • Fourteen Foods is the largest DQ franchisee in the world. We offer excellent growth and advancement opportunities as well as pay and benefits you'd expect of an iconic national brand. Come join us, we're the place where memories are made!

    Fourteen Foods provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We encourage applicants of all ages and experience, as we do not discriminate on the basis of an applicant's age.

    Please be advised that operation positions may involve exposure to various work hazards, including but not limited to extreme temperatures (both high heat and cold environments depending on seasonal and job assignment) and allergens (such as peanuts, dairy, soy, and other food-related allergens). Candidates should consider these factors when applying and be prepared to take necessary precautions to ensure their safety and comfort. We are committed to providing a safe work environment and will supply appropriate protective gear and training to manage these conditions. Reasonable accommodations will be provided for qualified individuals with disabilities to perform the essential functions of the job.

    E-Verify Notice - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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    Field Marketing Manager • Franklin, TN, US