Specialist Campaign Analytics

Job Description :

• Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders
• Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio
• Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams
• Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks
• Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness
• Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions
• Handle adhoc requests to contextualize campaign data and support decisionmaking
• Attend weekly meetings to understand campaign launches and market trends that may impact results
• Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fastpaced environment
• Stay current on industry trends emerging technologies and best practices in digital media analytics
• Execute special projects and provide coverage for team members as needed

Qualifications

Nice to Haves

Familiarity with third-party tools like Nielsen and ComScore is also beneficial

Mandatory Skills : PowerBI Tableau UML diagrams M365 Suites of Products Design Thinking And Ideation Workshops Jira Service Desk Agile (Value-Driven Delivery)

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1