Social Media & Content Marketing Manager - (On-site)

Marketing Manager, Social Media & Content

Winter Park Resort is seeking a Marketing Manager, Social Media & Content to drive brand awareness, increase resort visits, and revenue through compelling content and social media strategies. This role will develop and execute messaging strategies, frameworks, and copy for multi-channel integrated marketing campaigns, ensuring alignment with the resort's objectives. The manager will lead social media strategy, oversee blog content, and collaborate with marketing teams to maintain a consistent brand voice across all channels. Additionally, they will manage and develop the Social Media & Content Specialist, and collaborate cross-functionally with various teams to report on performance metrics. This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team.

The base salary pay below represents average salary pay for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and / or necessary travel. The range listed is just one component of Winter Park Resort's total compensation package for employees. Other rewards may include many region-specific benefits.

Salary Range : $67,000 to $76,000 annually.

Essential Duties

Brand Voice & Messaging Strategy

• Own and evolve the brand voice across all public-facing channels and marketing materials
• Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms
• Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed
• Ensure all messaging aligns with the brand's positioning, tone, and marketing objectives

Marketing Campaigns & Messaging Strategy

Social Media Management

Social Media Analytics & Paid Media

Blog Content & Strategy

Leadership

Success Factors

Experience & Qualifications

Physical Requirements

Working Conditions

Other duties as assigned. This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business.

Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment.

Application Deadline : Recruiting timelines vary by position, however, all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date listed above. This position is open and still accepting applications.