Oversight : Seattle Symphony and Benaroya Hall’s (SSO|BH) institutional marketing, brand, digital, communications, and public relations strategy, both external and internal.
Vision and objectives : Implementation and direction of a new vision that aligns overarching institutional brand, audience, and marketing goals with specific objectives for increasing loyalty amongst new audiences, building new patron paths for various demographics, and generating additional revenue.
Leadership and collaboration : Directing the efforts of the marketing, communications, digital, and graphic design staff; and coordinating at the strategic and tactical levels with other departments and functions of the organization. The CMO is a key member of SSO|BH\'s senior leadership team and reports to the CEO, providing strategic and creative vision, revenue planning and growth, data analysis, and leadership. The role oversees annual earned revenue goals, beginning at $13.4M with an expected 5% growth each year in new audience development.
Strategic Leadership
- Lead, oversee, implement, and measure the success of an integrated marketing, digital, communications, and public relations plan with clearly defined goals, objectives, timelines, and responsibilities to support the organization\'s strategic vision.
- Collaborate with Development leadership to align marketing, messaging, and communications and to develop a coordinated patron growth plan from single ticket buyer to subscriber to donor.
- Build a long-term audience development strategy aligned with SSO|BH\'s strategic vision; conduct market research and audience engagement strategies to broaden reach.
- Lead brand repositioning, including website redesign, expanded marketing materials, and building signage.
- Collaborate on institutional projects and initiatives, such as special events, anniversaries, and milestones.
- Maintain knowledge of best practices and trends in marketing, communications, membership, and audience development, and adapt as needed.
Earned Revenue Maximization and Audience Engagement
Drive ticket sales and attendance growth focusing on new demographics and increased retention via external marketing campaigns, digital marketing, loyalty programs, and use of audience research.Collaborate with the Senior Team to develop and drive annual earned revenue goals and guide investments in capacity building for revenue generation.Plan and conduct major marketing, promotional, and public relations campaigns aligned with the organization\'s audience development and patron growth strategy.Institutional Branding, Public Relations, and Communications
Manage brand identity during repositioning and rollout; articulate the organization\'s image and position throughout the institution. Oversee marketing and branding content to raise awareness, target audiences, and drive attendance.Coordinate media interests for SSO|BH and act as a key media spokesperson; develop and maintain relationships with media, community, and interest groups.Lead the digital team and external consultants to present SSO|BH\'s brand, programs, and revenue channels online, including web, social, and digital platforms.Oversee marketing channels (email, print) and work with outside agencies to develop and implement strategies.Board Engagement
Serve as liaison to the Board for audience development, growth, and new marketing initiatives within the strategic vision.Devise strategies with Board members to create meaningful patron engagement paths.Guide Board engagement in institutional reputation management and crisis communications when required.Team and Organizational Oversight
Guide day-to-day operations of the marketing and communications team to ensure high-quality and efficient execution.Guide creation of reports tracking progress on audience development and the effectiveness of strategic tactics.Guide analysis of audience surveys and feedback to regularly assess patron experience and marketing relevance.Recruit, diversify, coach, inspire, and motivate a team that represents the BH|SSO community.Set performance standards and provide timely feedback while supporting professional development.Support collaboration with the development team to guide patron paths and engagement opportunities.Salary Description
$200,000.00 - $225,000.00 annually
Qualifications
A bachelor\'s degree in marketing, public relations, communications, business, or a related field from an accredited college or university is preferred.A minimum of 10 years in institutional and direct consumer marketing is required, preferably in a performing arts, museum, or similar nonprofit organization.Significant supervisory, managerial, and budgetary responsibility experience, as well as public relations, crisis management, and corporate communications experience; exceptional written and interpersonal skills, a genuine enthusiasm for and knowledge of music, and a high degree of professionalism and integrity are needed.Educational credentials supporting leadership acumen, organizational growth, arts and culture experiences, and community engagement are highly desired.Experience using and analyzing data, CRMs, and audience research is critically important.Physical Requirements
The physical requirements described here must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The functions of this position are performed primarily in an office environment.Regular activities include frequent sitting, standing, walking, reaching and bending.This position may require occasional pulling, lifting and climbing stairs.Ability to speak, hear and communicate clearly while handling staff inquiries, telephone calls and customer requests.Specific vision abilities require close visual acuity for viewing a computer screen and reading, preparing, entering and / or analyzing data.This position requires repetitive motions of the wrists, hands and fingers for typing at a standard keyboard and regular pinching, picking up and holding pencils and other desk tools.Must have the ability to lift 30 pounds as needed.Benefits include excellent medical, dental, and vision coverage; employer-paid disability, AD&D, and life insurance; 403b with employer matching; vacation, sick, personal days, holidays, and other employee perks.
The Seattle Symphony values diversity and inclusiveness. It is the policy to provide equal employment opportunity to all persons and to provide reasonable accommodations for qualified individuals with disabilities.
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