Lifecycle Marketing Manager - Growth Marketing Team : 25-06434

Lifecycle Marketing Manager - Growth Marketing Team Location : California

Contract Type : W2

Duration : 6 Months

Pay Range : $86 - $89 per hour

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

Overview

We are seeking a Growth Lifecycle Marketing Specialist to join the Growth Lifecycle Marketing team. This role will focus on driving revenue and unit growth by testing and validating marketing campaigns that leverage new tools and customer-centric strategies. The ideal candidate is analytical, collaborative, and skilled in lifecycle / growth marketing, campaign execution, and experimentation.

Key Responsibilities

Lead landing page optimization and purchase flow testing to improve conversion rates and speed.

Manage end-to-end campaign execution — from proposal through approval, development, QA, and launch.

Partner cross-functionally with product, engineering, analytics, creative / design, and campaign operations.

Develop strategy decks outlining campaign goals, customer journey, experimentation plans, and learning metrics.

Support cross-channel lifecycle marketing, especially in-product campaigns, along with email, push, and SMS.

Collaborate with analytics teams to define segmentation strategies, analyze performance, and refine campaigns.

Must-Have Skills

Proven experience in campaign execution and lifecycle marketing.

Hands-on expertise in improving purchase flows and reducing friction.

Knowledge of testing frameworks, A / B testing, and performance measurement.

Strong stakeholder management and ability to present strategies persuasively.

Familiarity with Braze (or equivalent), Eloqua (or other email campaign tools), Campaign Manager, and reporting tools like Qlik Sense or Tableau (consumption, not build).

Skills and Tools (Summary)

Primary Skills : Lifecycle Marketing (Advanced), Data Analysis (Intermediate), Campaign Management (Advanced), A / B Testing (Intermediate), Email Campaign (Advanced)

About Akraya

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. We have been recognized by Inc.'s Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022).

Join Akraya today to explore opportunities and experience the Akraya difference.

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