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Marketing Strategy Lead

Marketing Strategy Lead

VirtualVocationsRochester, New York, United States
30+ days ago
Job type
  • Full-time
Job description

A company is looking for a Marketplace Operations Lead to shape its brand during a period of rapid growth.

Key Responsibilities :

Define and evolve the brand identity across various platforms while ensuring consistency and emotional impact

Lead the development and execution of integrated marketing campaigns and track their performance

Oversee external brand communications and manage media relationships to shape public perception

Required Qualifications :

5+ years of brand and content marketing experience, preferably in a startup or high-growth tech environment

Exceptional writing skills with the ability to adapt tone for different audiences

Experience in running experiments and using data to inform decision-making

Familiarity with AI tools for marketing and a curiosity about leveraging new technologies

Proven ability to collaborate effectively across cross-functional teams

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Strategy Lead • Rochester, New York, United States

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