Performance Marketing Expert (Consultant)
Jobgether is reinventing job search through AI-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs and empower them to take control of their career journey.
We're looking for a Performance Marketing Expert (Consultant) with proven B2C growth experience to help us drive qualified traffic and user sign-ups at the best possible CAC-to-LTV ratio. The ideal candidate has at least 5 years of hands-on experience scaling consumer-facing products and knows how to achieve growth efficiently across multiple acquisition channels.
Key Responsibilities
- Audit and optimize existing B2C acquisition channels : Organic and Paid channels (Google Ads, Meta, YouTube, LinkedIn etc.).
- Design and execute cost-efficient campaigns focused on reducing CAC while improving LTV.
- Identify, test, and scale new consumer growth channels (TikTok, Reddit, YouTube influencers, newsletters, referral programs, etc.).
- Implement A / B testing, conversion tracking, and retargeting strategies.
- Collaborate with the content and product teams to improve conversion funnels and onboarding flows.
- Develop clear reporting dashboards tracking CAC, LTV, ROI, conversion rate, retention, and traffic quality.
- Provide weekly performance insights and actionable growth recommendations.
Key Metrics / Success Indicators
Sustainable CAC / LTV ratio improvement.Growth in user acquisition and activation.Increase in free-to-premium conversion rate.Positive ROI across paid and organic channels.