Product Marketing Manager, Builder Audience

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figmas platform helps teams bring ideas to lifewhether youre brainstorming creating a prototype translating designs into code or iterating with AI. From idea to product Figma empowers teams to streamline workflows move faster and work together in real time from anywhere in the world. If youre excited to shape the future of design and collaboration join us!

Figma is looking for a Product Marketing Manager Builder Audienceto support our growing suite of products. This role is designed for a versatile marketer who can flex across domains partnering closely with product sales design and marketing teams to bring highly technical products to market shape adoption strategies and drive growth. An ideal candidate is someone with the curiosity and aptitude to quickly understand complex products engage technical audiences and translate that understanding into compelling narratives and go-to-market strategies.

This is a full-time role that can be held from our San Francisco Hub or remotely in the United States.

What youll do at Figma :

• Own end-to-end product marketing efforts for a key Figma product that touches designers developers and / or other builders
• Develop go-to-market strategies for product launchesranging from 0 1 initiatives to enhancements informed by customer feedback
• Translate technical capabilities into clear differentiated product positioning and messaging
• Partner with Product to run beta programs including customer outreach feedback collection and success story promotion
• Drive adoption and engagement through educational and community-focused content (e.g. tutorials product tips guides events live sessions)
• Collaborate with the broader marketing team on integrated campaigns spanning onboarding activation and retention
• Equip Sales with competitive positioning and enablement materials that help win and grow accounts
• Define new audiences and lead the strategy for growing Figma beyond our core build users. Identify specific personas such as PMs or equivalent experience Developers and Founders along with use cases that drive growth
• Dogfood and demo new features to understand their technical limits before they ever reach a customer

Wed love to hear from you if you have :

While not required its an added plus if you also have :

At Figma one of our values is Grow as you go. We believe in hiring smart curious people who are excited to learn and develop their skills. If youre excited about this role but your past experience doesnt align perfectly with the points outlined in the job description we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figmas San Francisco or New York hub offices this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including but not limited to individual qualifications objectively assessed during the interview process (including skills and prior relevant experience potential impact and scope of role) market demands and specific work location. The listed range is a guideline and the range for this role may be modified. For roles that are available to be filled remotely the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees as well a competitive package of additional benefits including health dental & vision retirement with company contribution parental leave & reproductive or family planning support mental health & wellness benefits generous PTO company recharge days a learning & development stipend a work from home stipend and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figmas compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF / NY Hub) :

$149000 - $288000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts experiences and opinions allows our employees our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity / expression veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role participate in the interview process perform essential job functions and receive other benefits and privileges of employment. If you require accommodation please reach out to . These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to :

To ensure the integrity of our hiring process and facilitate a more personal connection we require all candidates keep their cameras on during video interviews. Additionally if hired you will be required to attend in person onboarding.

By applying for this job the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figmas Candidate Privacy Notice.

Required Experience :

Manager

Key Skills

Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 149000 - 288000