Sr. Director, Marketing

Senior Director of Marketing

DAT is at the heart of the transportation industry. Every day, hundreds of thousands of carriers, brokers, and shippers rely on us to move freight efficiently across North America. As we enter our next phase of growth, we're transforming how we tell our story, attract new customers, and engage our community across digital and physical channels. We're looking for a Senior Director of Marketing to lead acquisition, content, and brand strategy across our business segments - a creative, data-driven leader who can shape how DAT shows up in the market, and drive measurable impact through the full marketing funnel. This is a high-visibility, high-impact role for a growth-minded leader who's ready to scale an iconic brand in the logistics tech space.

What You'll Do

• Drive Full-Funnel Optimization and Growth
• Build and execute integrated acquisition strategies across paid, organic, social, events, and content to generate pipeline that meets or exceeds annual revenue targets.
• Translate business goals into data-backed campaign plans aligned to each segment's GTM motion (marketing-led sales-led, partner-driven).
• Partner with Product Marketing, RevOps, and Sales to measure and ensure funnel health - from MQL SQL Opportunity Closed Won - with clear definitions and accountability at every stage.
• Continuously optimize channel mix, messaging, and budget allocation to maximize CAC efficiency and pipeline ROI.
• Lead a Scalable Content and Demand Engine
• Define and execute DAT's content strategy to drive awareness, thought leadership, and conversion - integrating SEO / GEO, organic content, paid amplification, and lifecycle nurture.
• Build content frameworks that support product launches, vertical plays, and ABM programs.
• Measure and optimize content performance across the funnel - from engagement and intent to revenue contribution.
• Build Data-Driven Infrastructure
• Implement an analytics framework to connect marketing activities to pipeline and revenue outcomes.
• Partner with RevOps and Product to evolve our marketing technology stack for scalability, personalization, and attribution.
• Lead funnel optimization initiatives, including landing page testing, nurture flows, segmentation, and lead scoring.
• Establish clear KPIs and reporting cadence, driving a culture of experimentation and performance transparency.
• Own our Company Brand
• Manage PR and Comms and partner with Product Marketing to define messaging, elevate DAT's point of view, and establish authority.
• Oversee development of creative assets and storytelling across channels.
• Manage brand guidelines and ensure consistent visual and verbal identity across all teams and regions.
• Partner closely with product marketing, demand generation, and content to ensure an integrated go-to-market engine.
• Develop and Scale a High-Performing Team
• Lead and grow a team of channel, content, and operations experts - building a culture of accountability, collaboration, and learning.
• Mentor emerging leaders and foster cross-functional alignment with Sales, Product, and Finance.
• Manage agency and vendor partnerships to extend reach, optimize performance, and scale efficiently.
• Balance strategic leadership with hands-on execution in a fast-moving environment.

Experience & Expertise