Marketing Data Lead (Commercial Control Tower Finance)

Job Overview :

The Marketing Data Lead will play a critical role in enabling data-driven marketing strategies by analyzing performance metrics, providing financial insights, and developing dashboards that measure marketing ROI and campaign effectiveness. This role bridges Finance, Marketing, and other commercial teams to optimize investments and drive business impact.

Responsibilities :

• Partner with stakeholders across Brand, Marketing, Retail, Fleet, Network Development, and Mopar to identify information needs and deliver insightful marketing performance analysis.
• Analyze marketing spend , campaign performance, and channel effectiveness to support financial planning and decision-making.
• Build and manage interactive dashboards to monitor KPIs such as ROI, cost per lead, conversion rates, and customer acquisition costs.
• Translate data findings into clear narratives and recommendations for Finance and Marketing leadership.
• Collaborate with Finance to align marketing performance insights with budget allocations, forecasts, and strategic objectives .
• Continuously monitor data quality and ensure accuracy in marketing performance reporting.
• Identify trends, opportunities, and risks in marketing performance data and proactively surface insights.

Our Benefits - Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer : 17+ paid holidays, including shut-down from December 24 th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with :

Income Protection & Insurance Options

Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

Company Vehicle Lease Program

Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions :

And so much more!

When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.