Job Purpose
The Activations Specialist is responsible for the backend execution of marketing strategies, ensuring high-quality deliverables and optimized campaign performance. This role focuses on the technical and operational aspects of campaign implementation, working closely with the creative team to produce and execute retention marketing campaigns.
Key Results / Key Performance Indicators (KPIs) :
- Campaign Accuracy (error rate)
- Campaign Timeliness (vs timeline)
- Optimization Results (Campaign performance)
- Collaboration Efficiency (feedback from Creatives)
- Support Effectiveness (feedback from Client Strategist)
- Client Invoice Value Managed (Total invoice value of the clients managed)
Key Responsibilities :
Execute and optimize email, SMS and other retention marketing campaigns.Collaborate with copywriters and graphic designers to produce high-quality and high-converting emails.Execute optimization plans to boost retention marketing performance.Quality check campaigns to ensure error-free deliverables.Collaborate with the Client Strategist to build client presentations showcasing insights and campaign performance.Support ad-hoc tasks and projects as needed.Key Qualifications :
Bachelor's degree in Marketing, Business Administration, Communications, or related field (or equivalent work experience)2+ years of experience in retention marketing, email marketing or digital campaign executionHands-on experience with marketing platforms like Klaviyo, HubSpot, or MailchimpProficient in executing email and SMS campaignsBasic knowledge of HTML / CSS for email customization and troubleshooting (preferred)Familiarity with analytics tools (e.g., Google Analytics, Excel, or dashboards)Strong attention to detail for error-free campaign executionExcellent time management to meet campaign deadlinesMust be willing to work in the US time zone (4pm -12am SGT)Enjoy These Benefits :
Full-time Remote Work SettingPaid Time Off (30 days annually)Observance of Public HolidaysInternet AllowanceHealth and Wellness AllowanceMaternity and Paternity BenefitLoyalty RewardsPerformance-based Incentives and BonusesOutcome-focused EnvironmentWhy Join Us :
Highly Rated Workplace We have a 4.4 / 5 Glassdoor rating, with 93% of employees recommending us!Career Growth Rated 4.2 / 5 for career opportunities, we provide strong professional developmentWork-Life Balance With a 4.5 / 5 rating, we support flexible, balanced work environmentsIndustry Leader A Klaviyo Master Elite Partner, helping brands generate $329M+ in revenueGlobal Impact Work with a diverse team of 80+ experts, serving 500+ clients worldwideGet In Touch :
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