SEO Manager

SEO Manager

The SEO Manager will lead the development and execution of our Search Engine Optimization (SEO) strategy. They will be responsible for driving organic traffic and leads, improving keyword rankings, and increasing visibility across all digital platforms. They will collaborate with the content, product, analytics, and web teams to optimize all aspects of our digital presence and performance. Must be detail oriented and data driven.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions / Responsibilities :

• Develop and execute comprehensive SEO strategy that aligns with business goals.
• Conduct keyword research, competitive analysis, and site audits to identify growth and optimizations opportunities.
• Optimize landing pages and content for search engine rankings and user experience.
• Develop link building strategy to improve domain authority.
• Analyze and report on KPIs such as keyword rankings, organic traffic, organic leads, and bounce rate.
• Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current.
• Collaborate with content, design and product teams to optimize existing content and help guide new content development.

Minimum Qualifications :

Preferred Qualifications :

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements :

Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.