Media Buyer 3
We're seeking a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.
Key responsibilities include :
- Negotiating and buying advertising space across multiple channelssocial media, programmatic, search, and traditional outletsto maximize ROI.
- Designing and implementing media plans aligned with clinical messaging, product education, and health outcomes.
- Monitoring campaigns continuously; analyzing metrics like CPA, ROAS, CTR, conversions, and optimizing in real time.
- Bridging clinical / educational insight with marketing strategiesensuring media placements accurately reflect product science and patient education goals.
- Coordinating with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
- Using data and research to inform media decisions; applying A / B testing, segmentation, and reporting to refine targeting and creative execution.