Marketing Associate

Overview

Marketing Associate role at Sun Noodle—Hawaimarket coordination of marketing initiatives including digital marketing, media communications, event management, and customer care. Works with administration, marketing, sales, quality assurance, and research / development in Hawai; leads communication to Hawai team and to the marketing team; part of the global Sun Noodle Marketing team.

Responsibilities

• Brand
• Research
• Devise, conduct and analyze market research to identify new revenue opportunities, analyze consumer behavior, and build impactful marketing campaigns.
• Monitor customer and competitor activities, provide insight with call to actions.
• Creative
• Lead creative process initiated by briefs in Hawai, which includes all forms of advertising, social media posts and sell sheets.
• Partner with creative agencies as needed to develop creative assets, including big idea campaigns for the Hawai market; and manage timelines and metrics.
• Organize communication and public relations events.
• Strategy
• Create and implement strategies that grow the Sun Noodle brand.
• Devise marketing programs to drive sales in Hawai which may or may not include new marketing tactics.
• Product
• Drive the development of new products and corresponding packaging for the Hawai market.
• Work collaboratively with sales to successfully launch new products in Hawai.
• Digital
• Social
• Develop and implement digital marketing strategy for Hawai.
• Manage the development of digital marketing platform content and imagery for Hawai.
• Manage customer service email accounts and answer customer inquiries via social media (direct messages and comments) for Hawai.
• Co-Lead the updating and revising of Sun Noodles web design & layout, including Shopify for Hawai.
• E-commerce
• Grow Hawai e-commerce business and website.
• Partnering with operations to coordinate online order fulfillment and inventory control.
• Sales
• Define and implement a customer marketing strategy for each key retailer in Hawai.
• Devise solutions that drive the business by analyzing sales to determine trends and impact of marketing plans.
• Create Sell sheets for products, POP, Catalogs, Recipes, presentation components as well as any other requests from the Hawai sales team.
• Lead in Hawai trade show activities, including on-site, pre-, and post- promotions, booth setup and displays, press materials and releases, and logistical coordination.
• Develop and cultivate a Hawai partnership program noodle partners (chefs, retailers, and distributors)
• Manage partnerships with chefs with activities such as events, digital coverage, and special noodle delivery.
• Organize and execute promotional campaigns and demo tastings with our noodle partners at retail and foodservice.
• Financials
• Track and report marketing spending.
• Assure that new products meet Sun Noodle margin requirements.
• Other
• Weekly marketing activity reports

Qualifications

Benefits

Seniority level

Employment type

Job function

Industries

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