Associate, Digital Audience

Job Description

Job Description

Associate, Digital Audience | Communications Team

Please apply by October 24, 2025

About Good Reason Houston

Good Reason Houston exists to create a future where every child in every neighborhood of Houston has access to a world class public education that prepares them to thrive in the Houston of tomorrow. We believe that all Houston students deserve an excellent education, and work to reshape the Houston education landscape by inspiring hope, possibility, and action as we work towards our mission of growing the number of students learning in great public schools.

Good Reason Houston builds awareness of, advocates for, and advises school systems on measures aimed to improve the quality of education available to all. Today the organization partners with 25 public school systems that collectively serve 700,000 students across 900 public schools in the Houston region. We seek to cultivate a shared regional vision for educational quality, to build the capacity for change required within districts and the greater Houston community, and to foster collective ownership to support student-level results for kids across our city.

About the Role

We aim to make Houston the top public education city in the nation. The Associate, Digital Audience will help bring this vision to life by ensuring that Good Reason Houston’s digital voice (and the voice of its other brands) is powerful, creative, and impossible to ignore.

The Associate, Digital Audience will explain complex education policy in creative, emotional, and accessible ways across social media, ensuring that the joy of a scholarship celebration or the momentum of a policy victory radiates through every post. This person will cultivate a digital community that not only understands Houston’s education landscape but feels inspired to make it better.

In addition to managing our social feeds, this person will keep our website fresh with timely updates, stories, and insights so Houstonians know they can rely on us for the latest on public education—and build a habit of checking back often. They will also ensure newsletters are delivered on time, keeping our audience consistently informed.

This position is ideal for an energetic, deadline-driven, creative brainstormer who thrives on collaboration and wants to use digital storytelling to spark understanding and action. The Associate, Digital Audience will report to the Manager, Content.

Primary Responsibilities :

Social Media Storytelling & Engagement (45%)

• Translate education policy, data, and organizational wins into creative, emotionally resonant posts across Instagram, X / Twitter, Facebook, LinkedIn, and emerging platforms.
• Capture and convey the energy of key moments—whether it’s a check giveaway, teacher spotlight, or policy victory—so that audiences feel inspired to share and act.
• Engage directly with followers, partners, and influencers in comments, messages, and threads to foster a lively, connected community.
• Track real-time trends, news, and cultural moments to spark timely, relevant content that elevates Good Reason Houston’s voice.

Website Content & Updates (25%)

Newsletter Production & Distribution (20%)

Analytics & Learning (10%)

Qualifications and Key Attributes

Our Core Values

Our core values reflect the principles that ground and guide our work. They serve as the foundation for how we show up, internally with our colleagues and externally with our partners and communities. These values shape how we make decisions, collaborate across teams, and navigate challenges. They are the throughline that connects our culture to our impact.

CURIOUS

We are curious— we ask, listen, and learn with humility to grow our understanding and improve how we work in service of students.

CONNECTORS

We are connectors—we build meaningful, authentic relationships that create momentum for lasting change with and for Houston students, families, and communities.

ROOTED

We are rooted— we show up with purpose and persistence, grounded in our mission and in deep commitment to Houston.

FORWARD-THINKING

We are forward-thinkers–we champion an optimistic vision for Houston’s future and tackle complex challenges with boldness, creativity, and strategic action.

STUDENT-CENTERED

We are students-centered—removing barriers, expanding opportunity, and shaping systems to improve outcomes for students with the greatest needs.

Working at Good Reason Houston

Good Reason Houston offers a competitive salary commensurate with experience in a similar position. The starting salary range for this position is $55,000 annually. New hires are offered a salary depending on qualifications, internal equity, and the budgeted amount for the role. Benefits offered include 401(k) (automatic 3% employer contribution), life, medical, dental and vision insurance packages. Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year. Good Reason Houston is an office-based organization, but allows for virtual work on Mondays and Fridays.

Apply at www.GoodReasonHouston.org / Careers

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