AMB Group, LLC is hiring : Manager, Performance Marketing Media Buyer in Georgia

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Manager, Performance Marketing Media Buyer

Apply locations Mercedes-Benz Stadium time type Full time posted on Posted 5 Days Ago job requisition id R0027986

Manager, Performance Marketing Media Buyer

Atlanta United FC is a professional soccer club based in Atlanta, Georgia, competing in Major League Soccer (MLS). Known for its passionate fanbase, record-breaking attendance, and success on the field, Atlanta United is committed to becoming a leader in the sports entertainment industry. We are looking for a seasoned Performance Marketing Manager to drive growth and engagement across our digital marketing platforms.

The Atlanta United Integrated Marketing & Fan Engagement team is charged with developing and delivering a strategic, comprehensive direction for Atlanta United’s brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans.

Reporting to the Director of Integrated Marketing Operations, the Performance Marketing Manager plays an essential role on the team as they will manage people and lead cross-functional, multi-platform initiatives from concept to implementation.

They will lead the strategy, execution, daily management and optimization of all performance marketing initiatives for Atlanta United. This role focuses on (1) driving ticket sales, fan acquisition, merchandise revenue, and fan engagement through paid media channels, (2) and grow our brand presence and interest across multiple channels. As a member of the marketing team, the Performance Marketing Manager will manage key relationships with media partners, oversee budget allocation, and deliver data-driven insights to senior leadership. This role requires a deep understanding of digital marketing tools, analytics, audience segmentation, and the ability to optimize campaigns to achieve measurable business outcomes.

Key Responsibilities

Paid Media Strategy & Execution :

• Develop, lead, and execute comprehensive paid media strategies across search, social, programmatic, video, affiliate, and display platforms to drive customer acquisition, ticket sales, merchandise, and fan engagement.
• Own full campaign lifecycle—from planning and creative development to platform setup, launch, optimization, and reporting.
• Oversee media budget allocation and pacing across platforms, continuously optimizing for return on ad spend (ROAS) and cost-per-acquisition (CPA).
• Implement advanced audience segmentation, bidding strategies, and attribution models to ensure media spend efficiency and effectiveness.
• Partner with internal teams and agencies to deliver campaigns aligned with brand and revenue goals.

Media Buying & Campaign Management :

Analytics & Performance Optimization :

Cross-Functional Collaboration & Leadership :

Innovation & Industry Knowledge :

Qualifications :

Key Skills :

Additional Information :

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