Corporate Brand Manager

Remote Brand Manager

This position is responsible for oversight of the Henry Schein One family of brands, which span the world of dental software from practice management to revenue cycle management to patient experience to analytics to clinical decision support to IT support and services. This is a new role at Henry Schein One with the opportunity to drive forward our brand strategy and positioning, create consistency and structure across all our brands and to partner collaboratively with many stakeholders to drive effective brand messaging. Scope includes responsibility for defining the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions.

What you will do :

• Brand Statements and Positioning - Define detailed positioning of any existing or new corporate brand to ensure clear understanding of brands value proposition, positioning relative to benchmark competitive brands, packaging and design elements, and guidelines on proper price position of the brand. In collaboration with the CMO, Director of Communications and Head of Creative, own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales / marketing / services / product team members.
• Manage the overall Henry Schein One brand and assets, including vision, brand pillars, values, tone of voice
• Brand Trademarks - Develop appropriate and impactful sub-brands and manage trademark process in association with Henry Schein legal teams. Ensure naming conventions have universal appeal.
• Packaging - Manage brand packaging strategy and design elements, including decisions related to languages and changes required for regulatory compliance, but in a manner that is aligned with brand positioning statements and general packaging guidelines. Develop clear guidelines for downstream designers to follow. Ensure such guidelines remain compliant with broader company design guidelines.
• Brand Perception and Affinity track and measure brand performance, perception, and affinity, making recommendations around brand portfolio rationalization and architecture
• Evangelism Evangelize the Henry Schein One and product brands across the organization driving engagement and consistency
• Brand Architecture create our brand architecture and strategy

Qualifications Must have :

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.