Principal Engineer - Programmatic Systems (San Francisco County)

Principal Engineer - Programmatic Systems

Location : San Francisco Bay Area

Employment Type : Full-time, Onsite (5 days / week)

Compensation : $250,000-$350,000

A rapidly scaling technology company in the healthcare space is seeking a Principal Engineer to lead the development of systems that power its programmatic advertising efforts. This is a hands-on engineering role focused on building infrastructure for digital campaigns, integrating with ad platforms, and driving measurable growth through experimentation and automation.

You'll collaborate closely with design, analytics, and growth stakeholders to architect scalable solutions that support high-performance marketing efforts. This role is ideal for someone who thrives in a startup environment, enjoys solving complex technical challenges, and is passionate about building tools that directly impact user acquisition.

Key Responsibilities

Engineering & Execution

• Build and maintain systems to execute, optimize, and report on digital advertising campaigns
• Integrate with DSPs, ad networks, and RTB platforms to support programmatic efforts
• Develop tools for audience targeting, attribution modeling, and creative testing
• Collaborate with analytics to assess campaign performance and improve conversion efficiency

Cross-Functional Collaboration

Qualifications

Required

Preferred

Compensation & Benefits