VP, Growth Marketing

About Pearl

Pearl is shaping the future of dentistry with a suite of AI solutions developed to establish higher standards of quality and care for patients worldwide. Since 2019, our team has engineered FDA‑cleared computer vision capabilities for interpretation of 2D and 3D dental imagery — industry‑leading capabilities which clinicians, practice owners, labs and insurers use to elevate the efficiency, accuracy and consistency of dental care around the world.

Who We’re Looking For

The VP of Growth Marketing will architect and run Pearl’s growth engine — unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system that powers our revenue growth. You will lead a compact, high‑caliber growth team today, with the mandate to scale the function as Pearl expands into new products, segments, and markets.

You’ll partner closely with Product Marketing, Brand / Comms, and the SMB and Enterprise Sales teams — and you’ll be accountable for turning that alignment into measurable performance.

Demand Generation & Pipeline Growth

Build and scale predictable demo and pipeline engines across SMB and DSO

Own performance channels including paid media, ABM, SEO, email, and direct mail

Execute multi‑touch demand programs across paid, organic, PLG, and partner channels

Drive pipeline acceleration programs with clear attribution in partnership with Sales

Performance Marketing & Experimentation

Lead full‑funnel paid strategies across Meta, Google, LinkedIn, and industry channels

Run continuous experimentation focused on demo‑to‑close performance

Partner with Studio, Brand / Comms, and Product on high‑performing creative and PLG initiatives

Optimize channel mix, targeting, and spend to meet CAC and ARR goals

SEO & Web Growth

Own SEO strategy, rankings, content roadmap, and inbound demo generation

Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions

Publish high‑intent product pages and authority‑building content to drive organic growth

Build segmentation, targeting, and multi‑touch ABM programs for high‑value DSOs

Develop integrated outbound and account‑based campaigns aligned with Sales motions

Lead retargeting, intent‑based targeting, and account nurturing programs

Events

Own event ROI, lead flow, and follow‑up performance

Partner with Sales on event strategy and manage Growth event budgets

Standardize playbooks and follow‑up sequences to ensure pipeline impact

Analytics, Forecasting & Insights

Own CAC, demo‑set forecasting, pipeline attribution, and ROI reporting

Partner with RevOps on dashboards and weekly prioritization

Present insights to senior leadership to inform strategy, budgeting, and optimization

What You’ll Need to Succeed

Robust experience in SaaS growth marketing (ideally across both sales‑led and product‑led motions)

A seasoned demand‑generation leader comfortable owning pipeline and revenue outcomes

Expert in performance channels : paid search, paid social, SEO, ABM, and lifecycle

Highly analytical — fluent in dashboards, attribution models, and experimentation

Excellent communicator with the ability to simplify complexity

Fast, resourceful, and biased toward optimization and iteration

Adept at building systems, not just campaigns

What We Offer

Competitive Benefit and Compensation Offerings

Professional development and training opportunities

Remote‑first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City — near Pearl’s office hubs

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