Social Media & Content Manager

Job Description

Job Description

Social Media & Content Manager (Full-Time, Remote)

About the Company

We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in.

Position Overview

We are seeking an experienced and creative Social Media & Content Manager to own the day-to-day management of the company’s social media strategy and execution across platforms, with a strong focus on collaborating with our creator partners and producing best-in-class fishing content. This role is responsible for driving audience growth, engagement, and brand visibility through compelling content, community management, and collaboration. Strong fishing knowledge is a must!

The Social Media & Content Manager will oversee content planning, creation, and performance measurement to ensure social channels deliver meaningful impact for the business. This role is highly cross-functional, working closely with internal teammates and contractors to support product launches, campaigns, and storytelling initiatives, often leveraging our creator network.

Core Responsibilities

• Develop and execute a social media strategy aligned with company goals, brand voice, and growth objectives.
• Build and manage a content calendar for social platforms, balancing planned campaigns and real-time opportunities.
• Write, edit, and publish fishing content across platforms including Instagram, TikTok, Facebook, YouTube.
• Collaborate with marketing and product teams on creative briefs, product launch content, and campaign activations.
• Manage community engagement by responding to comments, messages, and customer interactions.
• Lead influencer and creator partnerships, from identifying and onboarding talent to coordinating campaigns, tracking deliverables, and measuring ROI.
• Track performance metrics, analyze data, and report regularly on channel growth, engagement, and ROI.
• Stay informed on emerging trends, platform updates, and best practices to continuously improve strategy.
• Manage user-generated and ambassador-content programs and support paid social content initiatives.

What Makes You the Right Fit

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