Director of SEO

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

As the Director of SEO, you will help build a best-in-class SEO practice across technical and content SEO. You will partner with our teams to ensure best practices.

This role requires an individual with strong technical background, excellent communication skills, and the ability to translate business / marketing needs to technical requirements. In addition, to bringing functional SEO knowledge and strategy to the organization, you will be a strong team leader and a desired partner.

You will help your team develop functional knowledge and career skills to raise and help them achieve their full potential. You will provide clear prioritization and rationale for your initiatives and will listen and carefully consider our client's needs and objectives.

Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.

Responsibilities :

Working with cross-functional teams to instill SEO best practices, update processes, and improve communication

Serve as a leader for a team of SEO experts, aiding in career development and coaching

Plan, develop and implement the overall SEO strategy for our clients, across on and off-page content, and technical SEO

Establish program KPIs and drive execution to achieve quarterly revenue and customer goals to support overall company growth targets.

Stay up to date with the latest SEO and digital marketing latest trends and best practices, and communicate those to key stakeholders

Lead the selection and management of external tools & partner ecosystem

Develop and expand internal tool development (focus on AI)

Build and optimize channel operating processes and routines

Create, guide, and manage channel reporting and underlying data structure

Perform competitive and industry benchmarking

Develop and execute successful SEO strategies

Manage a team of SEO Specialists

Conduct keyword research to guide content teams

Review technical SEO issues and recommend fixes

Optimize website content, landing pages, and paid search copy

Collect data and report on traffic, rankings, and other SEO aspects

Keep abreast of SEO and integrated marketing trends

We'd like to see :

10+ years of progressive experience in SEO, Search Marketing, Web Development, and Content Marketing

Extensive knowledge of on-page SEO, technical SEO, and search engine ranking factors

Experience with relevant SEO tools (ex : Ahrefs, Screaming Frog, GSC, Brightedge, Lumar, etc.) and web analytics tools (ex : Google Search Console, Google Business Pages, Google Analytics, Adobe Analytics, etc.)

Ability to read, write, and troubleshoot basic JavaScript, HTML, and CSS

Expertise in A / B and other testing methods and experience measuring SEO tactics via these methods

High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment

Strong cross-functional leadership skills with the ability to rally teams from across large organizations around clear objectives and key results

Personal commitment to putting the customer first, prioritizing user experience above search engines, and adhering to Google Webmaster Guidelines

Clear communicator, with the ability to translate technical details to non-technical stakeholders

Benefits

Health and Dental insurance

401(k) retirement plan with company matching contribution

Flexible spending accounts including : commuter and child care benefits

Vision care discounts

Paid vacation and holidays

Competitive salary

Employee referral bonus

Long term disability

Life insurance

Accidental death insurance

Industry training

Free healthy snacks, coffee and teas

Contemporary open-loft office space

Please include salary requirements with all responses. No phone calls please. EOE.

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