Corporate Events & Group Travel Business Development Manager
Our client is a globally recognized destination marketing organization committed to showcasing an internationally acclaimed travel destination to overseas markets. They excel at facilitating connections between millions of annual visitors and the diverse offerings of their destination, bolstering more than 300,000 employment opportunities while making substantial contributions to regional economies and local communities. Through strategic partnerships with diverse stakeholders, they enhance tourism value and deliver memorable, distinctive experiences for travelers.
Our client seeks an energetic Corporate Events & Group Travel Business Development Manager to become part of their North America division. This position centers on :
- Driving regional and seasonal visitor growth through strategic sales initiatives to expand market presence in USA outbound Business Event and Affinity Group travel sectors
- Enhancing awareness and market demand for their destination as a premier Business Events venue, particularly emphasizing Corporate Meetings and Incentive travel programs
- Expanding affinity group leisure travel opportunities with concentration on alumni networks, professional associations, and specialized interest-based travel communities (cultural, choral / music, educational)
Key Responsibilities :
Execute comprehensive marketing campaigns for Business Events (Meetings and Incentives) representing their destination brandPartner with VP B2B Marketing and international business events team to formulate and execute US Business Events and Affinity Group travel initiativesDevelop, oversee, and assess marketing and promotional platforms designed for industry partnersSupport and represent the organization at industry conferences, FAM trips, and corporate functionsCoordinate educational and familiarization experiences for key Business Events and Affinity Group travel planner clientsActively participate as organizational representative at major Business Events and Affinity Group platforms (e.g., IMEX America)Optimize utilization of all relevant communication channels to achieve growth targetsOversee Business Events and Affinity Group Travel client databasesSustain consistent engagement with priority accounts through focused communications initiativesDiscover new prospects to expand Affinity Group travel opportunitiesWork collaboratively with regional tourism boards and strategic partnersOversee assigned budgets ensuring efficient control and reporting aligned with organizational standardsTrack market developments, intelligence, and competitive landscape activities