Director of Brand Marketing (New York)

About the Role

We are seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360 seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record in building culturally relevant campaigns, leading cross-functional teams, and managing external agency / partner relationships.

Key Responsibilities

• Lead the end-to-end development of 360 seasonal brand campaigns (eg. World Book Day, Mothers Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.
• Lead brand-building, evergreen campaigns that communicate the brands key position differentiators, such as Craftsmanship / Savoir Faire, and building the concept of the Library
• Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.
• Oversee PR strategy and execution , including media relations, thought leadership, influencer partnerships, and crisis communications.
• Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement.
• Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.
• Manage relationships with internal and external partners, and internal Art Director to deliver best-in-class creative concepts and execution.
• Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.
• Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.
• Lead, mentor, and inspire a high-performing brand marketing team.
• Own and manage the full seasonal global marketing calendar.

Qualifications

Why Join Us?