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Marketing Manager

Marketing Manager

Honey GreenJoplin, MO, US
7 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Work Classification : Hybrid (Office, Remote & Field-Based)

Primary Location : Joplin, MO

Travel Requirement : Regional travel for retail activations, events, and trade show s

Job Summary

We are seeking a dynamic and versatile Marketing Manager who is equal parts strategist, creator, networker and executor. This role requires someone who is not only organized and detail-oriented but also imaginative and bold—a true marketing “unicorn” who can bring both vision and hands-on execution to the table.

The Marketing Manager will oversee all aspects of marketing initiatives, including but not limited to event support, content creation, graphic design, digital & print campaigns, branding, social media, website management, overseeing field sales collateral and more. This person will be responsible for balancing high-level strategy with roll-up-your-sleeves execution, ensuring consistency, creativity, and measurable impact across all channels.

In this role, the Marketing Manager will drive the growth and development of both in-house brands and licensed partner brands produced under our roof. They will craft and unify a cohesive vision, voice, and identity that elevates our market presence, strengthens brand equity, and delivers added value to our partners.

The ideal candidate thrives in a fast-paced environment, understands how to merge data with creativity, and brings a “wow factor” to every project—ultimately helping us tell our story in a way that resonates and inspires.

Day-to-Day Responsibilities

Creative & Design Ownership

  • Serve as the lead designer for core marketing assets, including digital ads, social graphics, packaging mockups, print collateral, event signage, and promotional materials.
  • Develop original concepts and creative campaigns that bring the brand’s voice and vision to life.
  • Oversee and refine creative work, ensuring consistency and quality.
  • Manage file preparation and vendor coordination for print, packaging, and large-format graphics.
  • Produce and edit visual content for social and digital platforms, including light video editing.

Campaign Execution & Management

  • Develop and manage project timelines, budgets, and deliverables for all marketing initiatives.
  • Oversee content creation and distribution across social media, email, website, and digital channels.
  • Collaborate with sales, product development, and operations teams to align marketing efforts with revenue goals.
  • Use design to visually enhance campaigns, improving engagement and recall.

    • Event & Brand Activation Support

  • Design and oversee creative production for retail appreciation days, trade shows, and local brand activations.
  • Ensure booth layouts, signage, and promotional items are designed, delivered, and executed on time.
  • Coordinate logistics with teams to ensure flawless activations.

    • Analytics & Reporting

  • Track and analyze campaign KPIs, preparing visual reports and dashboards for leadership.
  • Use data insights to refine creative direction and campaign strategies.

    • Compliance & Industry Awareness

  • Ensure all marketing materials and activities meet cannabis advertising regulations.
  • Stay current on design trends, competitor creative, and evolving marketing tools .

    • Environment and Physical Requirements

    Work Environment

  • Hybrid Setting

    • The Marketing Manager performs work in a combination of office, home, and field environments. Office and remote duties involve computer-based tasks, virtual meetings, and creative design work, while field responsibilities include in-person brand activations, retail visits, and event support.

  • Noise Level

    • Typically, moderate in office or remote settings; may increase during events or trade shows.

  • Environmental Factors

    • Exposure to indoor / outdoor event conditions and potential cannabis-related allergens.

    Physical Requirements

  • Sitting

    • Frequent, for design, planning, virtual collaboration, and campaign management tasks.

  • Standing and Walking

    • Regular, during retail visits, event setup, and brand activations.

  • Lifting and Carrying

    • Up to 30 lbs. of marketing materials, signage, or event equipment.

  • Visual Acuity

    • Constant, for reviewing creative assets, digital content, and printed materials for accuracy and branding alignment.

    Environment Type

  • Hybrid (Office, Remote & Field-Based)

    • This role requires a balanced presence between the Joplin, MO headquarters, home-based work, and field locations. The employee will collaborate in person with internal teams, work independently from home on design and campaign projects, and attend offsite brand activations, trade shows, and retail events.

  • Travel

    • Regional Travel Required : Regular travel throughout Missouri to support events, brand activations, and retail marketing visits. Overnight stays may be required based on event schedules.

  • Hours

    • Flexible scheduling, including occasional evenings and weekends to accommodate events, product launches, and brand activations.

  • External Conditions

    • Exposure to both indoor and outdoor environments during events, including potential temperature fluctuations and contact with cannabis-related allergens.

    Qualifications

  • 21 years of age, or older.
  • Ability to pass a criminal background check and obtain a Missouri Agent Card.
  • Bachelor’s degree in marketing, graphic design, communications, or related field preferred.
  • 3–5 years of marketing experience, ideally in cannabis, CPG, or another regulated industry.
  • Clear understanding of the rules of engagement for Cannabis Marketing.
  • Portfolio of design work demonstrating proficiency in brand development, digital content, and print materials.
  • Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere / After Effects); Canva or other design tools a plus.
  • Strong understanding of branding, layout, typography, and visual storytelling.
  • Experience supervising or mentoring.
  • Project management skills with the ability to juggle multiple priorities.
  • Proficiency in digital marketing platforms, analytics tools, and social media management.
  • Excellent written and verbal communication skills.
  • Valid driver’s license and clean driving record.

    • Benefits

  • As an employee of Honey Green, you will have access to a range of benefits. These benefits include health, dental, vision insurance, paid time off, FSA, mileage reimbursement, and more. Specific details of the benefits package will be provided upon hire.

    • Specific duties and requirements may vary. This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities, qualifications, or working conditions associated with the role.

    Honey Green is an equal opportunity employer committed to fostering an inclusive, respectful, and safety-focused workplace. We evaluate all candidates based on skills, qualifications, and merit, without discrimination based on any characteristic protected under applicable federal, state, or local law. As part of the cannabis industry, we prioritize workplace safety, compliance, and professional development to support our team’s success and uphold the highest industry standards.

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    Marketing Manager • Joplin, MO, US