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Demand Generation Manager
Demand Generation ManagerSalary.com • Waltham, MA, US
Demand Generation Manager

Demand Generation Manager

Salary.com • Waltham, MA, US
6 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Demand Generation Manager

Founded in 1999 (the name gives it away), Salary.com has been helping organizations Get Pay Right® for over 25 years. More than 30,000 organizations in 30+ countries use Salary.com's solutions to hire and retain talent and compete in a changing world. A six-time honoree of the Inc. 5000 Fastest Growing Companies, Salary.com has demonstrated what a culture of innovation can deliver. Employee trust depends on fair pay, and Salary.com helps get it right.

We're looking for a system-savvy Demand Generation Manager to lead growth programs that meaningfully engage audiences and fuel pipeline. This role combines programmatic strategy and hands-on execution. The ideal candidate is a collaborative driver who centers their work in the user experience balancing quality with scale, is a pro in technical execution, and measures their impact against business-relevant outcomes.

About the Role...

The Demand Generation Manager will lead multi-channel demand generation programs and account-based marketing (ABM) initiatives, collaborating closely within Marketing and across Sales, Product, and Customer Success. This fast-paced, high-impact role is ideal for someone who thrives on execution, analytics, and driving measurable business growth. This is an individual contributor role, requiring both strategic thinking and hands-on execution.

  • This position is located out of our Headquarters office located in Waltham, MA.
  • Base Salary Range : $ 100,000 - $110,000K with a 10% annual bonus opportunity

A Day in the Life...

As a Demand Generation Manager at Salary.com, you'll drive pipeline growth through multi-channel demand programs and campaigns, including the creation of emails, paid media ads, and optimizing how we package and promote our content offers. Your work will be an integral part of integrated GTM campaigns as you contribute to cohesion across channels and audiences. Collaboration is key as you develop programs from the ground up, and equip sales to support message consistency from funnel to pipeline. Through it all, you'll monitor performance metrics, identify optimization opportunities, and implement strategies that directly impact new business revenue.

  • 60% Execution & Optimization : Developing , running, measuring, and optimizing nurture and demand programs
  • 25% Collaboration & Alignment : Working with fellow demand gen managers, content, editorial, product marketing, and sales teams
  • 15 % Strategy, Analysis, & Planning : Evaluating channel, audience, and offer data; consistently reporting program and channel pipeline impact; and planning future initiatives and optimization cycles

    • About You...

  • 5–8 years of experience in B2B demand generation, growth marketing, or ABM, preferably in SaaS or high-growth companies.
  • Hands-on experience running paid media campaigns, ABM programs, and marketing automation initiatives.
  • Proficiency with Pardot, Salesforce, ZoomInfo, and analytics / reporting tools a must.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and collaboration skills to work across cross-functional teams.
  • Self-starter with an experimental mindset, able to thrive in a fast-paced, dynamic environment.
  • Experience in HR technology or compensation management categories, a plus.
  • Experience in vertical marketing strategies, a plus.
  • Candidates familiar with the create, capture, convert demand framework, a plus.

    • Salary.com Perks...

  • 10 paid holidays and generous paid vacation time
  • Free on-site lunch, snacks, and drinks
  • Cell phone reimbursement
  • Robust benefit plan including Medical, Dental, Vision, Life, Disability coverage
  • 401K with 6% Company match

    • We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, gender identity, genetic information, or other legally protected characteristic. We are committed to providing reasonable accommodation for applicants with disabilities.

    Perfect your Pay. Inspire an Impact. Drive a Difference.

    At Salary.com, we know your worth- Apply today to explore opportunities to join our team!

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    Demand Generation Manager • Waltham, MA, US