Sales and Marketing Coordinator

Our client, located in Greensboro, NC, s seeking a Sales and Marketing Coordinator to join their team.

This position reports to to the CEO

, t

he Sales and Marketing Coordinator is responsible for developing and implementing strategic marketing plans to promote the overall brand management and corporate identity. Specific responsibilities include oversee and execute all social media marketing, work with webmaster to update website as necessary, organize and manage digital databases, oversee production of all printed marketing materials and trade show management.

Duties Include :

• Develops, implements and manages company marketing plan within target industries
• Creates, places and tracks all print advertising, social media and paid search efforts
• Drafts, reviews and helps edit all external communication, including media and press releases
• Coordinates and manages of all aspects of tradeshows and technical conferences
• Maintain the overall corporate digital image
• Develops collateral B2B print / digital online materials / advertisements of company's technical products
• Overall responsibility of brand management and promotion
• Monitor and report on effectiveness of company marketing campaigns and strategies
• Manage and improve lead generation campaigns, measuring results
• Manage social media accounts and blog and identifying relevant topics through to publication

Manages and updates technical content on company website on a regular basis

Required Education, Certification, and Experience

Bachelor's degree in Marketing, Business, or related field

Salary of $55K to $60K plus excellent benefits

For consideration send resume to ken@northpointsearchgroup.com

Click here to apply online

J-18808-Ljbffr