Lead, SMC Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles .

We are looking for a Lead SMC Marketing to join Snap Incs global Small and Medium

Customers (SMC) organization. This role will spearhead the marketing strategy for

multi-channel event programs aimed at acquiring new advertisers. The role will build marketing

strategy for business development with an events focus and closely align with cross-functional

teams (Business Development Sales Communications Global Brand Experience) to bring

events to life.

The ideal candidate is a data-driven marketer who can utilize high-impact eventsboth virtual

and in-personas a strategic lever to acquire and engage advertisers from awareness to

conversion.

What youll do :

Develop end-to-end marketing strategy for SMC audiences with the goal of driving new

advertiser acquisition through events

Identify and execute plan for SMCs presence at key industry conferences and events

that align with business development and growth goals

Lead cross-functional partners such as sales and internal communications to bring

owned and operated in-person and virtual events and webinars to life

Closely collaborate with Global Brand Experience to produce events focused on business

results

Partner with internal communications to determine event amplification strategy

Brief and guide content marketing to produce compelling event narratives aligned with

business goals and audience segments

Monitor and report on key event metrics including event attendance sales activity and

revenue in order to continue optimizing on overall event strategy

Own project management and contract negotiations related to industry events

Travel often to oversee events sometimes internationally

Stay ahead of industry trends in order innovate on events marketing

Knowledge Skills & Abilities :

Proven track record in developing marketing strategy for multichannel event

programming to meet well defined business goals

Strong understanding of how to align event marketing with specific business objectives

and audience segments

Experience working within defined marketing budgets and resources

Exceptional project management skills with the ability to navigate complex

fast-changing environments and multiple stakeholders.

Experience working with sales teams to gather leads and convert event engagement into

business results

Experience leading internal content creative design and web development teams

Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to

changing priorities and is comfortable with ambiguity

Experience or familiarity in working with the media or digital advertising industry

This role will require domestic and international travel

Minimum Qualifications :

BS / BA degree or equivalent years of experience

8 years experience in marketing with a focus on events

If you have a disability or special need that requires accommodation please dont be shy and provide us some information .

Default Together Policy at Snap : At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability / vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits : Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC) :

The base salary range for this position is $142000-$214000 annually.

Zone B :

The base salary range for this position is $135000-$203000 annually.

Zone C :

The base salary range for this position is $121000-$182000 annually.

This position is eligible for equity in the form of RSUs.

Key Skills

Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 121000 - 182000