Global Integrated Campaigns Operations & Reporting Director

Global Integrated Campaigns Operations & Reporting Director

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About the Role

We are seeking a strategic, insights-driven leader to join our Global Integrated Marketing team as Global Integrated Campaigns Reporting & Operations Director. This individual contributor role will be one of two people focused on Measurement & Reporting within a Strategy & Operations team, responsible for scaling how we measure, report on, and optimize campaign performance across Salesforce’s global marketing motion.

You’ll support our Global Campaigns leaders with data-driven insights and work cross-functionally with leaders in Marketing Analytics, Product Marketing, Field Marketing, Media Lab, and Brand to transform data into insights that guide decision‐making—from executive dashboards to regional campaign views.

This is an ideal opportunity for someone who thrives on building from the ground up, enjoys solving complex marketing questions with data, and operates with a balance of strategic vision and hands‑on execution.

Key Responsibilities

• Establish and scale weekly, monthly, and annual campaign reporting cadences to deliver meaningful performance insights to stakeholders.
• Build a CMO‑level campaign performance view, transforming current reporting from manual Google Sheets into dynamic Tableau dashboards.
• Lead executive reporting for quarterly business reviews and monthly business reviews, collaborating closely with analytics and campaign leads.
• Drive offer‑level performance insights across global campaigns, identifying opportunities for optimization.
• Own and evolve audience and regional performance reporting, creating consistent visibility into how campaigns are resonating by segment and geography.
• Champion Org62 campaign alignment and governance, enforcing campaign setup standards and guiding teams through best practices.
• Support the Global Campaign Offer Repository through both administrative upkeep and strategic oversight—driving adoption, accuracy, and actionable usage.

Required Experience

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