AI Director Demand Generation Boston, Massachusetts, United States

Overview

As the first AI Director of Enterprise Growth at Tomorrow.io, you’ll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, you’ll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO / SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. You’ll partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io is continuously driving demand, awareness, and conversion at scale.

This role will report to Chief Product & Engineering, while maintaining a close working partnership with Marketing and Enterprise teams.

Please note that our Boston teams work in a hybrid capacity, and collaborate at least 2x per week onsite.

What you bring

What you bring…

5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus is a must.

Proven track record of building and scaling growth programs that deliver measurable pipeline

Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn

Strong background in website optimization and GEO / SEO, with experience leading testing and performance improvement initiatives

Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO / SEO tools such as Ahrefs or SEMrush

Experience working with external vendors or agencies to extend capabilities and scale programs

Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand

What you’ll do

Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign

Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance

Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)

Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI

Direct GEO / SEO initiatives, including strategy development and management of external partners / agencies

Analyze, report, and present campaign performance to leadership, using insights to refine future strategies

Equal Employment Opportunity : Tomorrow.io is an Equal Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected characteristic. We comply with applicable laws and regulations, including those related to disability accommodations in the recruitment process.

#J-18808-Ljbffr